Tinder, the popular dating app, has introduced an innovative feature called ‘Matchmaker’. This innovative addition allows users to involve their family and friends in the matchmaking process, allowing them to recommend profiles on the platform.
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According to The Guardian, this new tool has already made its debut in 15 countries, including India, the United Kingdom and the United States, with plans for global expansion in the coming months.
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- How will the new feature work?
- How will the ‘matchmaker’ feature help users?
- Which countries can use the ‘matchmaker’ function?
- What are the concerns regarding this new feature?
How will the new feature work?
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With this new feature, users can invite up to 15 friends, family, or guardians to review their potential matches for 24 hours. These people can access and evaluate profiles and provide feedback without needing their accounts on the platform. “For years, singles have asked their friends to help them find their next match on Tinder, and now we make it super easy with Matchmaker. Incorporate your circle of trust into your dating journey. It helps you see the possibilities you could being overlooked. from the perspective of the people closest to you,” Melissa Hobley, Tinder’s chief marketing officer, said in a statement.
How will the ‘matchmaker’ feature help users?
The ‘Matchmaker’ feature allows users to share profiles with a group of people of their choice. These people can view profiles and offer their opinions, but they cannot like or reject matches. Up to 15 people can view a profile without logging into Tinder.
Which countries can use the ‘matchmaker’ function?
Tinder Matchmaker is now in the UK, US, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand and Vietnam. It will expand to more countries in the future. This function is based on users sharing their profiles with friends to find out their opinions.
What are the concerns regarding this new feature?
However, as the BBC reported, dating experts have expressed concerns about potential privacy issues arising from this new tool.
Sarah Louise Ryan, a dating expert and matchmaker, expressed her apprehension, highlighting that sharing the profile digitally with others could pose privacy risks. However, she also acknowledged that Tinder has generally maintained a strong record on data privacy.
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In a separate statement to the BBC, Tinder explained that users have the option to choose not to have their profiles displayed in the Matchmaking feature.
“You can opt out of having your profile displayed in the Matchmaker experience, end all active Matchmaker sessions, or invite friends to be your Matchmaker through Settings.” the company said.
Tinder debuted in September 2012; Since then, it has significantly transformed online dating.
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Source: vtt.edu.vn