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One interesting thing about Amazon (which can be said about other online shopping services as well, but I’m focusing on Amazon because it’s the biggest and most well-known in its field) is that it doesn’t have control over a basic tool for its service.
I mean the web browser, which on mobile can be replaced (with some restrictions) by your own apps, but on PC it’s the way to get to your store.
This may seem like a small problem, but when you think about it, Amazon is leaking a lot of the information that a web browser can collect about a person’s habits and interests, and this information is most likely being used to make purchases. . The browser market is very complicated, but it’s surprising that the e-commerce giant hasn’t tested anything other than Amazon Silk, which only works on its own devices and has very few features.
But, as we can read on Gizmodo, this may change soon. A survey sent to some users suggests that Amazon may be working on a new AI-powered web browser.
The company wants to know what customers like about browsers as they are now, and what they’d like to see the browsers do better.
The survey asks for different features that might make people want to download and try a “new desktop or laptop browser from Amazon.” There are features for privacy, cross-device password sharing, and shopping.
Amazon has neither confirmed nor denied the project, but if it goes ahead, it could have big effects on the company’s advertising business. Because it knows what people are buying and how often, Amazon is one of the biggest players in the online advertising market. If you could combine that information with the data a web browser collects, you could make Internet advertising work better for you.
Amazon’s potential web browser would also come at a time when the advertising industry is preparing for a big change that will hurt its business.
This is because Google is close to getting rid of third-party cookies in Chrome, which is one of the main ways to track consumers and show them personalized ads. This could be the main reason why Amazon is thinking of making its own web browser.
But if Amazon tries, it could be difficult because users already know how important privacy is. Although Amazon asks about this in the survey, common sense tells us that the survey could break if the browser combines store account data with browsing data. Now, we are talking about a giant, so it is possible that it could offer something interesting enough to attract users.
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Categories: Technology
Source: vtt.edu.vn