The end of Asus Zenfone: Asus Zenfone 10 will be the last phone in the series

The Zenfone 10 was recently available for pre-order in the US this month, but according to a new source, Asus has reportedly discontinued that smartphone brand.

According to Taiwanese media, Asus is implementing an “organizational restructuring” that has reduced the company’s PC department workforce in both Taiwan and China. According to an internal Asus letter, there were intentions to transfer numerous employees to the company’s mobile phone divisions, Zenfone and ROG Phone, but they were ultimately fired.

This is reportedly due to Asus’ decision to close its Zenfone division and transfer its staff to other divisions or the ROG Phone team. The report says the following:

According to the source familiar with the situation, ASUS mobile phones are divided into ROG and Zenfone series. However, the latest Zenfone 10 will be the last generation in the series, and the Zenfone team will be combined with the ROG team or other departments in the future. If you want, you can also read – Asus Zenfone 9 Review: Key Features, Specifications and Prices

Asus will reportedly end production of the Zenfone range, which has been around since 2014, with the Zenfone 10. With the line taking a backseat in the United States and remaining a small player in other nations, the Zenfone series has never been been a particularly important player in the Android market. However, the Zenfone 9 and 10 have recently received rave reviews for their superior battery life, top-notch software, and unusual use of a small screen.

Asus has not yet responded to this report in the media, however Digitimes previously wrote about the company’s restructuring efforts.

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Read more: ASUS ZenFone 10 vs Xiaomi 13: Which flagship phone is right for you?

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