Virtual influencers They are taking the world of social media by storm and have gained popularity in recent years. These computer-generated beings have become extremely popular, blurring the line between fiction and reality.
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- Who is the virtual influencer that rules the Internet?
- Where is this digitally created person from?
- What are virtual influencers?
Who is the virtual influencer that rules the Internet?
Naina Avtr, a virtual influencer from India, currently dominates the Internet | Image: Instagram
Naina Avtr, a virtual influencer from India, is currently dominating the internet. Naina is a digitally produced persona created in 2022 by Avtr Meta Labs, India’s first content-based metainfluencer company.
Where is this digitally created person from?
| Image: Instagram
According to her Instagram bio, Naina is 22 years old and is from Jhansi. She has more than 1,68,000 followers on Instagram, with whom she shares health and fashion tips. She also dances to popular songs and shares photos and videos from her fashion photoshoots, travels, and brand collaborations.
Several brands have also taken note of its popularity. Naina has already cooperated with well-known brands like Nykaa, Puma and Pepsi, which shows her influence in the field of marketing.
What are virtual influencers?
Virtual influencers are computer-generated characters designed to look like humans, often with realistic appearances and personalities.
These digital personalities can engage with audiences on social media by endorsing brands, creating content, and interacting with followers as if they were real individuals. The goal is to leverage your virtual presence for marketing, entertainment, or other purposes.
Virtual influencers are changing the way online content is created, consumed and marketed. These influencers have full control over their tone and emotions, and stay up to date on current events and online communities to engage their target and target audiences.
Like human influencers, these influencers post photos, videos, and stories on social media, interact with their followers, and work with brands on marketing initiatives.
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Source: vtt.edu.vn