The Most Popular Instagram Hashtags on the Planet in 2023?

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The Most Popular Instagram Hashtags on the Planet in 2023?- The simple Instagram hashtag’s significance should never be underestimated. It expands your Instagram audience and contributes to the growth of your following. In a single post, it is common for people to use as many as 30 hashtags, which is the maximum number allowed.

Simply Measured conducted research on Instagram usage and discovered that 88% of brand posts contain at least one hashtag, and that posts with at least one hashtag receive 12.6% more engagement than posts without it. In 1988, hashtags were 1st used online on an IRC (Internet Relay Chat) platform. Hashtags were used for the same purpose as they are today, which is to categorize messages and other content, even in the pre-internet era.

The Most Popular Instagram Hashtags on the Planet in 2023?

The first person to use hashtags on social media was Nate Ridder of San Diego, California, who used the hashtag #SanDiegoOnFire in October 2007 to inform people about the wildfires that were ravaging his neighborhood at the time. In 2009, Twitter became the first platform to officially implement the hashtag, which enabled hyperlinking of any tag that began with #.

The majority of the other networks quickly added hashtag support to their platforms. This includes Instagram, perhaps the platform that has seen the greatest increase in the use of hashtags.  Instagram encourages widespread hashtag use, in contrast to Twitter, where most people advise against using more than two or three hashtags in a single tweet.

The Most Popular Instagram Hashtags on the Planet Details

The Purpose of Using Instagram Hashtags

Content can be grouped with the help of hashtags. You can use general hashtags that everyone uses to group your posts and images with those of other people who post similar content. Alternately, many businesses create niche hashtags to gather posts related to a specific product or campaign together and generate interest.

Most Instagram clients love to help their following. However, following someone who has completely different interests than you is pointless. You can make your posts accessible to people who are interested in the same topics as you are by incorporating the appropriate hashtags into your content. In addition, they are likely to follow you in the hope of receiving additional content on the same subject if they enjoy your posts.

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Even if people don’t follow you as much, they might like the content you post when they search for a particular hashtag. By using hashtags, you are effectively assisting Instagram in sorting and organizing your posts and ensuring that they reach individuals who will appreciate them.

The 100 Most Popular Instagram Hashtags

The following are the top 100 most popular Instagram hashtags at the moment:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #trending
  6. #explorepage
  7. #viral
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #trendingnow
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #worldcup
  32. #tagsforlikes
  33. #viralpost
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #igers
  40. #instagram
  41. #photo
  42. #music
  43. #photography
  44. #makeup
  45. #dog
  46. #beach
  47. #sunset
  48. #model
  49. #foodporn
  50. #motivation
  51. #followforfollow
  52. #sky
  53. #lifestyle
  54. #design
  55. #gym
  56. #f4f
  57. #toofunny
  58. #cat
  59. #handmade
  60. #hair
  61. #vscocam
  62. #bestoftheday
  63. #vsco
  64. #funny
  65. #dogsofinstagram
  66. #drawing
  67.  #artist
  68.  #f4fl
  69. #flowers
  70. #baby
  71.  #wedding
  72. #memes
  73. #instapic
  74. #pretty
  75. #photographer
  76.  #instafood
  77. #party
  78. #inspiration
  79. #lol
  80.  #cool
  81. #workout
  82. #motivation
  83. #swag
  84. #fit
  85. #healthy
  86. #yummy
  87. #blackandwhite
  88.  #foodie
  89. #insta
  90. #home
  91. #christmas
  92. #black
  93.  #memes
  94. #winter
  95. #pink
  96.  #sea
  97. #landscape
  98.  #blue
  99. #london
  100. #holiday

Best Instagram Hashtags for Likes and Follows

Even though these hashtags might not get as many likes and followers, creators on Instagram still use them a lot to get other Instagram users to interact with their content and accounts.

  1. #instagram
  2. #instadaily
  3. #LikeForFollow
  4. #LikesForLikes
  5. #LikeForLikes
  6. #FollowForFollow
  7. #LikeForLike
  8. #FollowForFollowBack
  9. #FollowBack
  10. #FollowMe
  11. #instalike
  12. #comment
  13. #follow
  14. #PhotoOfTheDay
  15. #fashion
  16. #me
  17. #love
  18. #photography
  19. #like
  20. #followers
  21. #follow4follow
  22. #likes
  23. #myself
  24. #f
  25. #l
  26. #beautiful
  27. #instagood
  28. #smile
  29. #bhfyp
  30. #PicOfTheDay

Best Instagram Hashtags for Pet Lovers

There are hashtags for you if you have a pet in your life! Even though most of the most popular hashtags for pets on Instagram are about dogs and cats, you can basically put “OfInstagram” after the type of pet you follow (like “#GoldfishOfInstagram) and find your people.

  1. #DogsOfInstagram
  2. #CatsOfInstagram
  3. #PetsOfInstagram
  4. #CatLover
  5. #DogOfTheDay
  6. #DogLovers
  7. #cute
  8. #cats
  9. #dogstagram
  10. #puppy
  11. #catstagram
  12. #dogs
  13. #animal
  14. #animals
  15. #DogLife
  16. #dogelife
  17. #instagram
  18. #love
  19. #pets
  20. #petstagram
  21. #PetLovers
  22. #of
  23. #dog
  24. #doglover
  25. #instagood
  26. #instapet
  27. #pet
  28. #cat
  29. #instadog

Best Instagram Hashtags for Travel Lovers

There are a lot of popular Instagram hashtags to help you find your content if you’re a travel influencer or just love traveling. Do you want to travel? It will only get worse if you scroll through these hashtags.

  1. #TravelPhotography
  2. #PicOfTheDay
  3. #ExploreNature
  4. #NaturePhotography
  5. #TravelBlogger
  6. #beautiful
  7. #landscape
  8. #adventure
  9. #explore
  10. #instatravel
  11. #photo
  12. #trip
  13. #summer
  14. #travelgram
  15. #photography
  16. #art
  17. #travel
  18. #wanderlust
  19. #nature
  20. #instagood

Best Instagram Hashtags for the Fashion Industry

Attention fashion influencers! To participate in the conversations that will get you noticed on Instagram, here are the most popular hashtags.

  1. #ootd
  2. #FashionBlogger
  3. #WhatIWore
  4. #CurrentlyWearing
  5. #FashionBlog
  6. #ShoppingAddict
  7. #LookGoodFeelGood
  8. #FashionAddict
  9. #FashionStyle
  10. #style
  11. #fashion
  12. #igstyle
  13. #bhfyp
  14. #smile
  15. #OutfitOfTheDay
  16. #FashionPhotography
  17. #FollowBack
  18. #follow
  19. #fashionista
  20. #PhotoOfTheDay
  21. #StyleInspo
  22. #instastyle
  23. #love
  24. #BeautyDoesntHaveToBePain
  25. #PassionForFashion
  26. #FollowForFollowBack
  27. #fashionable
  28. #l
  29. #PicOfTheDay
  30. #fashiongram

Best Instagram Hashtags for Fitness Influencers

Are you an authority on fitness? Reach the right people by using these most popular fitness-related hashtags.

  1. #exercise
  2. #bodybuilding
  3. #life
  4. #gymlife
  5. #gymrat
  6. #motivation
  7. #healthy
  8. #lifestyle
  9. #health
  10. #gym
  11. #DreamBody
  12. #GetFit
  13. #WomanWhoLift
  14. #sport
  15. #training
  16. #workout
  17. #HealthyLifestyle
  18. #muscle
  19. #fit
  20. #CrossFit
  21. #HIIT
  22. #StrenghtTraining
  23. #fitness
  24. #FitFam
  25. #goals
  26. #PersonalTrainer
  27. #FitnessMotivation
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Best Instagram Hashtags for Running a Contest or Giveaway

  1. #giveaway
  2. #sweepstakes
  3. #InItToWinIt
  4. #WinItWednesday
  5. #freebie
  6. #freebies
  7. #ContestAlert
  8. #ContestEntry
  9. #instacontest
  10. #instagiveaway
  11. #WinIt
  12. #contest
  13. #GiveawayAlert
  14. #giveawayworldwide

Best Instagram Hashtags for Your Reels

These are the most popular Instagram hashtags for reels, so if you make reels on Instagram (which you should), you should keep them in mind.

  1. #ReelsInstagram
  2. #VideoOfTheDay
  3. #TrendingReel
  4. #trending
  5. #ReelsIndia
  6. #ReelSteady
  7. #disney
  8. #ForYouPage
  9. #InstagramReels
  10. #bhfyp
  11. #instareels
  12. #reelsinsta
  13. #fyp
  14. #ReelsOfInstagram
  15. #TikTokIndia
  16. #HolaReels
  17. #reels
  18. #ReelsBrasil
  19. #k
  20. #ReelsVideo
  21. #instareel
  22. #music

Best Instagram Hashtags for Foodies

These Instagram hashtags will be interesting to food lovers and influencers!

  1. #instafood
  2. #FoodPhotography
  3. #PhotoOfTheDay
  4. #food
  5. #FoodPorn
  6. #FoodBlogger
  7. #foodstagram
  8. #homemade
  9. #cooking
  10. #lunch
  11. #PicOfTheDay
  12. #instadaily
  13. #healthy
  14. #foodie
  15. #FoodLover
  16. #bhfyp
  17. #instagood
  18. #tasty
  19. #delicious
  20. #love
  21. #foodgasm
  22. #foodies
  23. #HealthyFood
  24. #dinner
  25. #yummy
  26. #restaurant

Guidelines to Find the Best Instagram Hashtags?

Instead of using the same set of hashtags on every post, Instagram prefers when creators use different hashtags on different posts. This means that you must first create a library of hashtags or hashtag groups with slight variations before selecting the appropriate hashtag combination for each post.

Here are some things you can do to find the right hashtags for your Instagram content:

  1. Make use of Instagram’s search feature. Simply select the Tags tab and enter a keyword that is relevant to your post. You will then receive a list of hashtags from Instagram. Look for relevant tags that are used moderately (around 50K) but aren’t so common that your posts will get lost.
  2. Use hashtags that people in your industry or niche use.
  3. Examine what your rivals are doing. Really take a look at their presents on ensure that the hashtags aren’t important for a particular mission they’re running. Then, use the ones that aren’t branded.

Here’s a simple trick that you can use once you have a good selection of hashtags to choose from. First, group them into 8 to 15 related hashtag groups. Use the text replacement feature of your smartphone to add shortcuts for each group once you have them organized. Simply using something like “ht1,” “ht2,” etc. is the simplest method. However, you are free to employ any shortcut you choose. After that, all that’s left to do is add the hashtags to the text that will be filled in when you type the shortcut.

Types of Instagram Hashtags

The majority of Instagram hashtags cover a wide range of topics. Because of this, any Instagram user who adds content that uses that hashtag will find them useful. But there are times when you need hashtags that are a little bit more specific. There is usually less competition for hashtags that are more specific.

1. Brand Hashtags

Hashtags related to a variety of brands are created. Coca-Cola, a well-known global beverage company, is a great illustration of this. They ask people to use the hashtag #ShareACoke to post pictures of themselves sharing a Coca-Cola bottle. Also, this is a great way to get user-generated content that you can use in your marketing with permission.

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A brief point regarding branded hashtags: Instead of focusing on your brand name, focus on your value proposition-related tagline or hashtag. The #ShareACoke hashtag is more likely to be used than the #CocaCola hashtag.

2. Category Hashtags

Although category hashtags can be broad, you should keep them closely related to your content’s subject. Therefore, rather than using the hashtag #TrailRunning, you should use the hashtags #running and #marathon when posting a picture of yourself competing in a road race like the Chicago Marathon. These hashtags tend to be less focused and have no connection to any brands. We suggest using hashtags for categories that are as specific as possible.

3. Event Hashtags

As you probably guessed, event hashtags are associated with a specific event. As an example, you could use #ChicagoMarathon or even #ChicagoMarathon2021, which are both variations of the Chicago Marathon hashtag. Hashtags for events are not just for traditional events. They can be used to tag your content for conferences (#MozCon), major sporting events (#Olympics), television shows (#QueerEye), and other events.

4. Campaign Hashtags

Campaign hashtags are used by many brands to organize the content they create for a particular campaign. These are usually used for a short time and won’t last longer than the campaign. Campaign hashtags for product launches are abundant.

Trending Hashtags

Although the exact list of Instagram hashtags with the highest popularity fluctuates frequently, there are distinct trends. On Instagram, there are a few distinct niches that consistently perform well. The number of popular posts about food, beauty, and fashion is shown in the above list. Even though it isn’t in the Top 25 at the time this is written, #travel frequently does very well. The popularity of the #nature hashtag suggests that people still enjoy taking in breathtaking views of the natural world.

This is logical. Instagram is a visual platform. People will want to share pictures that stand out, and you are much more likely to get that if you post a picture of the latest fashion or a delicious dessert than if you post a picture of another phone or computer. # has a tendency to be seasonal. Summer may be at the top of the list right now, but it won’t be as popular when it comes time to share photos of skiing and snowboarding next winter. Valentine’s Day and Christmas rise in the rankings each February. The popularity of the hashtag #sale skyrockets as the year draws to a close.

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