Every time Thursday comes, a bell begins to ring on the Internet, reminding us that it is time to look back at human history and weigh the pros and cons of modernization. Throwback Thursdays are a great way to evaluate evolving trends in any industry.
So, for this Thursday, we have decided to let you decide whether the human race is heading in the right direction for the future or not. On this occasion we judge the evolution of the logos of large companies from their beginnings until now, when they are multinational.
Why do companies change their logo?
Most companies rename their logo designs in two cases: either they are changing their marketing strategy and want to give a different vibe to the company, or they are facing a serious decline in sales and revenue and urgently need attention and professionals.
Check out the logos below and decide if you like the original ideas more than the minimalist ones that are now famous:
This may surprise many, but the original Nokia logo was not as simple as the blue one we all know. Originally founded as a small paper mill in 1865, Nokia has evolved into a leading Finnish manufacturer.
Nokia’s initial logo made its debut in 1866, featuring an image of a fish believed to represent the salmon found in the Nokianvirta River. This emblem remained virtually unchanged for about a century. Then in 1978, the brand unveiled its blue emblem, which has since been further simplified as a new 2023 version came to the fore.
Apple’s inaugural logo design showed Sir Isaac Newton engrossed in reading under an apple tree. This design was created by Ronald Wayne, one of the three co-founders of the company, in 1976.
Apple changed their logo from a glass-themed one to a simple, flat one in 2007. They wanted to make it simple and match their products better. This logo we know today is flat and blends well with Apple’s eco-friendly aluminum devices, making them look high-end and pleasing to the eye.
The first Amazon logo was created by the agency Turner Duckworth in 1995. Interestingly, this same agency would later design the logo that Amazon uses today.
The important transformation of the Amazon logo occurred in 2000 thanks to the work of the design agency Turner Duckworth. This logo incorporated elements from previous versions, particularly the curvy orange line, which became a central feature stylized to resemble the iconic smile we associate with Amazon today.
When you think of the Nike logo, it’s easy to imagine their fantastic sneakers, but originally, Nike sneakers didn’t have this iconic emblem. The logo made its debut on football boots in 1971.
The company’s initial logo featured its original name, “Blue Ribbon Sports,” with the text placed below the interlocking letters “BRS.” But soon everything changed in 1971. The designer behind the iconic swoosh, Carolyn Davidson, was just beginning her career but managed to create one of the most iconic logos of all time.
Tell us in the comments below which ones you like best.
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