Americans can’t seem to stop reading about former President Donald Trump.
The 77-year-old is riding a wave of media gains to the top of the 2024 Republican primary polls.
According to data from tracking firm Memo, articles about the 45th president received 30% of readers between September 10 and October 7. Stories about Florida Governor Ron DeSantis received 14.3% reader share, while articles about former South Carolina Governor Nikki Haley garnered 5% of readers.
President Biden is the only 2024 candidate to eclipse Trump, earning 34.7% of reader share over the same period.
The most read stories about Trump concern the ongoing court cases against him, as well as the legal question of whether he should be barred from running for president again.
Articles about DeSantis saw big increases in readership when Hurricane Idalia hit the Sunshine State in late August, and articles about all Republican candidates saw a spike in attention during the first two GOP debates on August 23. and September 27.
Mentions of Trump among online readers tend to increase with his legal proceedings and court cases.Getty Images
The Memo survey tracks the number of unique visitors to a sample of articles from 80 major national and regional media outlets over the seven days after they are published. Articles must mention the candidate’s name in the title or at least twice in the body of the text.
“Most articles receive traffic within the first three or four days of being published, which is why Memo tracks readers for seven days after publication,” Insights vice president Told The Post. Allison Horton.
“In some cases, readership measures more deliberate engagement than television: a reader must click on an article to view and read it, while television consumption may be more passive.”
President Biden is the only candidate who surpasses Trump in readership.REUTERS
The former president has enjoyed extensive media coverage since his successful bid for the White House in 2016, and his campaign knows he can get the attention he needs.
“No one dominates news coverage like Donald Trump. I feel bad for the other candidates. Running against Trump is a futile effort,” a Republican working on Trump’s 2024 campaign told The Post.
Media attention – especially the Trump campaign’s recent strategy of portraying him as a “martyr” in the face of his four upcoming criminal trials – is critical to reaching the top of the polls, said Republican strategist John Thomas.
Earned media totals largely align with national survey averages. fake images
“One of Trump’s key strengths since 2016 has been his innate ability to remain relevant and dominate earned media and this cycle appears to be no different,” Thomas said. “Although Trump does not have the power to do that like he did in 2020, he is still effectively doing it and, in essence, he is doing it as a martyr.”
“Every time he has one more lawsuit, one more action, it ends up being something great for him in the media,” said Republican strategist Dave Wilson. “And that’s why I think you see Donald Trump so high in the numbers, because he remains and remains a part of history.”
“This equates to tens, if not hundreds of millions of dollars, of advertising value,” Wilson said of Memo’s findings. “I mean, if you really had to pay for media, this is what it would cost you.”
The rankings obtained by the media largely correspond to the pecking order of national polls in the Republican primaries, according to Real Clear Politics. Trump is the clear favorite in the polls, with 59.1% support, compared to 12.8% for DeSantis.
Categories: Trending
Source: vtt.edu.vn