Biotech mogul Vivek Ramaswamy plans to make an eight-figure ad buy in Iowa and New Hampshire after next week’s third Republican primary debate, focusing on early voting states in an attempt to boost support.
The 38-year-old’s campaign argued that releasing major ad buys before now would have been “stupid,” even though his national poll numbers average 4.6%.
“Vivek is making eight-figure purchases in Iowa and New Hampshire. Vivek is not an idiot. Any time before that would have been stupid. And this is just the beginning,” spokesperson Tricia McLaughlin told The Post.
“They will start advertising on Saturday; this will include broadcast, cable, radio, digital and direct mail. If people thought he was aggressive with the events leading up to this, stay tuned for news after November. 8,” he added, alluding to the date of the Republican National Committee debate in Miami.
Ramaswamy’s campaign and its aligned super PAC, American Exceptionalism PAC, have spent less money on advertising compared to the total political action committee and campaign spending of candidates such as Florida Gov. Ron DeSantis, former President Donald Trump, former South Carolina Gov. Nikki Haley, Carolina Sen. Tim Scott and North Dakota Gov. Doug Burgum, who have spent at least twice as much on advertising compared to the billionaire, according to AdImpact data.
Ramaswamy peaked in national polls at 8.1% on Sept. 21, according to RealClearPolitics. Since then, she has been steadily declining and is in fourth place behind Trump at 59.3%, DeSantis at 13.4%, and Haley at 8.3%.
In Iowa and New Hampshire, Ramaswamy is in fifth place, behind South Carolina Sen. Tim Scott and former New Jersey Gov. Chris Christie.
Ramaswamy’s campaign says the time is right to launch the advertising blitz. Vivek 2024
One ad will show Ramaswamy looking directly into the camera and saying, “My name is Vivek Ramaswamy and I am telling the truth.”
“There are two genders. Reverse racism is racism. An open border is not a border. Parents determine the education of their children. The nuclear family is the largest form of government known to humanity. “Capitalism takes us out of poverty and the United States Constitution is the greatest guarantee of freedom in the history of humanity,” he continues in the announcement shared with The Post.
One ad will show Ramaswamy telling “the truth,” even saying, “There are two genders.” Vivek 2024 campaign Ramaswamy and super PAC have spent significantly less on advertising compared to their competitors.Getty Images
Other campaigns and super PACs have also continued to hit the airwaves with ads.
DeSantis’ campaign launched its first ad in Iowa on Thursday contrasting his record with that of President Biden. Never Back Down, the super PAC backing DeSantis, has spent just over $30 million so far on ads and is considering spending more, depending on what the campaign side does, a source familiar with its campaign previously told The Post. publicitary estrategy.
DeSantis, 45, and Haley, 51, have been attacking each other through their ads, and Never Back Down criticized Trump’s former UN ambassador for her record on China and her claims about her stance on the Gaza refugees.
In turn, Haley’s camp issued an online ad called “Desperate DeSantis,” claiming it is after her because she is falling in the polls.
The Trump campaign launched a new television ad in Iowa and New Hampshire on Wednesday, said the former president’s spokesman, Steven Cheung. MAGA Inc., the super PAC backing Trump, 77, has spent more than $27 million on advertising so far.
Scott’s campaign had previously announced that the ad buy would be extended through the end of November and would count on $1.6 million in Iowa going forward, said the 58-year-old’s representative, Nicole Morales.
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Source: vtt.edu.vn