Apple will retain its title as the world’s most valuable brand in 2022, worth $355.1 billion, according to research. The value of the Cupertino company has risen by 35% as a result of its increased recognition in the market. After Apple, Amazon and Google were recognized among the three most valuable brands of the year. TikTok, on the other hand, has become the fastest growing brand in the world, with valuation expected to increase by 215 percent by 2022.
Apple has become the first brand to reach a global valuation of $3 trillion, according to the most recent ranking report from Brand Finance. In 2021, the company’s brand increased from $263.37 billion to $355.1 billion in 2022.
“The iPhone continues to account for almost half of Apple’s sales. “However, with a new generation of iPads, an update to the iMac, and the release of AirTags, Apple has paid more attention to its other set of products this year,” the company added.
Apple services such as Apple Pay and Apple TV are becoming increasingly important to the company’s success, according to Brand Finance. In 2022, Amazon ranks second in Brand Finance’s Global 500 ranking, behind Apple. Up 38 percent at $350.3 billion, the US e-commerce giant joined the iPhone maker in passing the $300 billion mark.
“Amazon views logistics as critical and is building its own end-to-end supply chain with a growing fleet of trucks, vans, and planes. The company has invested a projected $80 billion in its logistics business between 2020 and 2021, compared with a combined $58 billion in the previous five years, according to the corporation.
According to Brand Finance, Google’s brand value increased 38% this year to $263.4 billion. Google, which relies on advertising for most of its revenue, suffered during the early part of the COVID-19 outbreak, according to the corporation, as ad spending declined. The search giant’s company, on the other hand, has rebounded as the world adjusts to the new normal, according to the report.
This year, Microsoft remained in fourth place on Brand Finance’s Global 500 list, behind only Google. The company’s brand value grew more than 31% to $184.2 billion. According to Brand Finance, Walmart overtook Samsung to become the fourth most valuable brand in 2022. After a 20% increase from last year’s value of $93.18 billion, the corporation now has a brand value of $111.91 billion.
Samsung, on the other hand, fell to fifth place with a brand value of $107.28 billion. Brand Finance ranked the company as the only South Korean company in the top 25 most valuable brands. Unlike Samsung, Huawei increased its place in the Brand Finance 500 ranking from 21st to 9th this year. According to the company, revenue increased 29% to $71.2 billion.
“US sanctions hit Huawei’s smartphone business hard, but the company responded positively by increasing investment in both domestic technology business and R&D, as well as shifting its focus to cloud services” , according to Brand Finance.
TikTok has been named the World’s Fastest Growing Brand by Brand Finance, in addition to the Highest Value Leading Brands. Over the last year, the short video app’s brand value increased by 215 percent to $59 billion. It was ranked 18th among the world’s 500 most valuable brands, according to brand valuation consultancy.
Snapchat, like TikTok, became a popular app this year, and its brand is worth increasing. According to Brand Finance, the brand value of the app increased 184% to $6.6 billion.
For the second year in a row, the firm named WeChat the world’s most powerful brand. According to the report, it had a brand value of $62.3 billion in 2022.
In the Brand Finance Global 500 ranking for 2022, the technology industry was once again the most valued. According to the company, the total brand value of the industry has exceeded $1.3 trillion. It’s vital to remember that Brand Finance brand valuations are calculated separately and do not reflect the market capitalization of brands.
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Categories: Technology
Source: vtt.edu.vn