Google’s representative for the Central American region, Irene Solís, spoke with tunota about the options that this digital macro company offers in terms of solutions for adequate adaptation in the fast-paced world.
Given the fears towards AI, Solís stressed that humans do not compete with Artificial Intelligence, it comes to add and help make life easier and has been with us in the last decade.
“It is something (AI) that has been happening all this time and the important thing is to take advantage of it to our advantage, not only to grow businesses, but in daily tasks. The important thing is to enter and explore the tools,” concluded Solís. . .
Irene Solis.
Read: How to create your 3D name with Artificial Intelligence?: step-by-step guide
“Google has been working on Artificial Intelligence (AI) for more than a decade and at this moment we have very advanced tools, both for people who are in marketing, and for those who are a general audience who can use it in their daily lives. “, explained Solís.
AI tools
AI tools are characterized by providing support to companies, currently and have been made available for use.
“With AI it can be done from Google Sheets spreadsheets, which help make the work easier, also tools for image editing and describes how you want your image and recreate it, or if you want to fix an image, for the “In marketing, there are also formats that help reach customers,” explained the Google representative.
Likewise, he pointed out that small, medium and large companies can join new technologies and enhance their work to have a greater reach.
Technological tools can benefit the reach of audiences in companies.
“Anyone can open a Google Ads account, whether it is a small or medium-sized company, it can be an agency, it is a tool that is accessible to everyone. By opening this account in Google Ads they will be able to run campaigns that will be seen on YouTube or will appear as an ad when the person enters to search on Google. The ads will appear in a variety of places and anyone could create the campaigns,” he said.
Position yourself
Solís also referred to a very important issue in companies and that is positioning on Google, since this is decisive for being seen by more people.
What do they mean by this positioning? To appear in the first Google searches. For this to happen, Solís explained that it is important to evaluate some aspects.
SEO positioning.
“To be first depends a lot on what words you want to come first for, what your audience or target is. In general, campaigns do not have a minimum or maximum budget, when they are search campaigns and you want to come first First, what there is is an auction and it will depend on the movement of the competition in your niche,” he explained.
It is important to evaluate whether these campaigns are helping the company and thus estimate whether the budget should increase or be maintained.
digital world
Solís assured that the new generations that will be born will belong to a digital world, for them ‘the natural thing is technology and they are the ones who are entering the world of work, are finishing university and are moving the economic part of the world.
“We need to be in a digital world, and with all the boost that Artificial Intelligence gives us, it helps us where, for example, perhaps my competition is taking advantage of the tools and is making use of them and if I don’t do it, I won’t advance at the same time. pace of others,” he added.
Children with the digital world in their hands.
The representative announced that Google offers education videos on a site called Skillshop, where you can get certified, taking exams, taking a step by step to educate yourself and ‘it is a very rich tool to learn about Google tools and marketing. The courses and exams are free,’ he said.
We remember that Televicentro and Emisoras Unidas (TVC-EU) joined the Chamber of Commerce and Industries of Tegucigalpa (CCIT) for the first time to be part of the XII Digital Business Meeting ad Week Honduras 2023.
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In this event, which lasted three days: November 1, 2 and 3, topics of importance to companies were addressed, such as Artificial Intelligence, where strategies were shared to apply this technology in companies, brands and strategies. . .
Additionally: Televicentro and Emisoras Unidas join the XII Digital Week Honduras Business Meeting of the CCIT
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Source: vtt.edu.vn