Effective Ways to Get Likes on Facebook - Vo Truong Toan High School

With over two billion users, Facebook offers a great platform to promote your business or brand. But it’s not as easy as you think. Getting likes on Facebook requires a good strategy to follow as there is a lot of competition. You should focus your marketing strategy on everything that ultimately results in receiving likes from viewers. You need to work on creating content that is impressive enough to get automatic praise from the audience in the form of likes.

If you are new to Facebook and curious about how to get likes on Facebook, here are some tips that will help you get more and more likes:

Create an attractive and informative business page

Needless to mention, you need a good Facebook business page with useful content to collect likes. There must be something on your page that deserves a thumbs up. Don’t post just for the sake of posting and getting likes.

The page you create must be able to fully report on your business, meaning all required sections must be filled out completely. The ‘About’ section, profile photo and cover photo should be compelling enough to give the best visual impression of your Facebook page. Pinning a post to the top is another way to attract the most likes.

Post Meaningful Content

‘Facebook Like’ will not work alone, as the audience needs something useful and engaging to engage with, then you can expect them to like it. Keep creating posts that showcase the value, usefulness, and trustworthiness of your brand or product. Also, people love to share content that they find useful, so if you post something great to share, your followers will automatically share it or may even like your page.

Here are some helpful tips to get more likes when posting great content:

Add some kind of visual content that draws more attention compared to texts.
A compelling headline is also enough to draw attention to your post, but make sure you don’t use clickbait as it won’t help you in the long run.
Even if you are promoting your business, your content should not be too promotional. Make it entertaining, informative, and not just full of sales pitches.
Post content that helps people get to know your product better or listen to their queries and demands and post accordingly.
Creating videos to promote your business is another great strategy to get attention and collect likes.

Focus on engaging the audience

Engaging the right audience requires patience and time. Posting consistently means your followers are aware of what they are going to get from you and shows your absolute dedication to serving them.

Schedule your Facebook posts in advance so you can stay planned and consistent.
Research what time works best for your post and post it at the same time every day to increase engagement and likes.
Do not leave your comments or questions unanswered if you want to attract more followers. Facebook is a place to socialize and without being social you cannot make your brand reach heights.

Run Facebook contests

Running contests on Facebook to gain a good number of likes is a trend these days. You can create a contest related to your product, maybe some kind of ‘Discount Offer’ or ‘Give Away’ will also work. Make sure that the contest you are going to run complies with the rules made by Facebook.

To participate in the contest, you can maintain the conditions such as giving the post a like or comment or posting on the page timeline. Facebook has some hard and fast rules for running a contest and you must adhere to them to avoid facing adverse consequences.

Have a Facebook Marketing Strategy

A well-planned marketing strategy related to your business goals is all you need to create an unwavering presence for your brand on Facebook. A marketing strategy will really improve Facebook likes if done and followed up correctly. Here are the important steps when creating one:

The first step is to build a realm of a genuine audience that gives you regular engagement. Intermittent likes won’t help and you need followers who are sincerely interested in your business.
Keep an eye on competitors to find out what strategy or techniques they are using. You can research which competitor is ahead of you and what is the difference.
Have a realistic goal that is measurable, just aiming for likes won’t help. The goal you create should be SMART, that is, specific, measurable, achievable, realistic, and time-oriented. This will allow you to analyze if you are capable of achieving your goal.

Make your page easy to find

It’s as simple as ‘people won’t like your page if they can’t find it’. You need to constantly work on increasing the visibility of your page so that it gets a large number of viewers. To increase page visibility, here are some tips:

People remember easy names, so keep your page name short and simple. Don’t make it look like spam by adding keywords.
A username should be something that is consistent with your other social channels so that it is easy for someone who already follows you to contact you on Facebook without much difficulty.
You can add Facebook Follow and Like buttons to your website to make it easy for viewers to connect.

Engage with other brands and communities

You cannot ignore your competitors when you are on a social platform. A better idea is to keep an eye on the relevant niche and enjoy conversations with them. A simple conversation can give you a chance to get your attention and maybe in the future you will have a chance to work together. You can even tag other brands in your posts, but be sure of relevancy.

You can also be a part of Facebook groups where you can find people related to your niche. But wherever you go, make sure your participation is useful and not just promotional.

Meet the Facebook Algorithm

You need to become familiar with the Facebook algorithm to increase your organic reach. The Facebook algorithm always prioritizes quality content over anything else and the game is knowing what kind of quality content is being talked about. This is to ensure that people who use Facebook enjoy using it and are not overwhelmed by the amount of promotional content they see.

If your post will be authentic, informative and engaging, it will automatically help you get more likes on Facebook.

You can also benefit through live videos as they are prioritized by the algorithm and they generally stay higher in the News Feed.

facebook ads

Facebook ad is an effective way to get maximum focus for your brand. If you have something useful for your audience, Facebook ads will show it to them, which will lead to more likes. Facebook advertising involves the following two categories:

You can boost a post to expand the audience of the post. This is a smart move to take for posts that have already been liked by a large number of your followers.
Another option is to run a campaign that is relevant to your business. This will also broaden the reach of your post and increase the number of likes for your post.

Facebook Information

Facebook Insights will give you an overview of your current followers, likes, posts that have the most engagement, and much more. This way you can analyze which strategy worked for you to get maximum likes and what needs to be changed. When you are aware of the mistakes you have made, it will be easier for you to correct them. That will give your followers more of your likes and they will definitely give you a like in return.