Food influencer feasts on six-figure payouts for a single post

They’re bringing home the bacon.

One food influencer said he can make six figures from a single video, and another is landing partnerships with brands like Chase Bank and Coca-Cola.

Los Angeles resident Gianluca Conte, who has 12.5 million followers on TikTok (he made his first video in 2019 cooking pasta) and is now making money.

“It can get to the point where a publication can cost almost six figures,” he told The Post. “But it depends on the company. . . You can charge more depending on how much they want to do with it.”

Conte, 23, who has created content for snacks like Cheetos and Skittles and chains like Wendy’s and Boston Market, earns more for unique videos.

“Companies will spend a larger budget simply because they are pushing a singular campaign, rather than a specific product,” said Conte, one of the content creators participating in FoodieCon, part of the New York City Food and Wine Festival. York, on January 1st. Oct. 14 at the Hard Rock Hotel in the Theater District.

The North Carolina native was in community college and working in his father’s restaurants when he posted his first video, “If the Jersey Shore Had a Cooking Show.”

Conte made his first video in 2019 cooking penne pomodoro. Chase Lloyd The 23-year-old, who has created content for snacks like Cheetos and Skittles and chains like Wendy’s and Boston Market, earns more for unique videos.Chase Lloyd

“It was just me in my tank top, chain,” he explained. “The video was literally garlic, tomatoes; “I barely knew what I was doing.”

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He then created the series “The Angry New Jersey Cooking Show,” and it was his Chicken Fettuccine Alfredo video that really put him on the map, with over 5 million views on TikTok.

Through his work, he has landed modeling contracts and has women come on to him with the frequent phrase, “asking me to cook for them.”

Park Slope native Jeremy Jacobowitz films videos with topics like “Which Jewish Deli is Best?” “The Happiest Brunch in New York” and “The Most Underrated Pizza in New York.” JC Rice

Jeremy Jacobowitz, a native of Park Slope, Brooklyn, said that with partnerships with brands like Chase, Coca-Cola and DoorDash, he can also earn six figures, not for a video, but for long-term collaborations when “you sign a one-year contract “. partner up and make a million posts for them.”

The New York University graduate got his start working as Bobby Flay’s personal assistant and posting food photos on Instagram.

Jacobowitz, 36, now makes videos with topics like “Which Jewish Deli is Best?” “The Happiest Brunch in New York” and “The Most Underrated Pizza in New York,” and Chase recently paid him to travel to Japan and Korea, where he posted about cooking while mentioning his credit card.

The New York University graduate got his start working as Bobby Flay’s personal assistant and posting food photos on Instagram. JC Rice

He was also invited to work on President Biden’s campaign team and help out once he was elected, both unpaid jobs.

“They were looking for influencers and they knew I was quite vocal,” he said.

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“There was never really a specific request. He always said, ‘If there’s a fun, interesting way to get involved in something, let’s find out.’”

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Source: vtt.edu.vn

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