The SEO industry experienced high levels of volatility and chatter over the weekend of October 14-15, 2023. This volatility appears to be driven by Google’s release of two major algorithm updates in October: the Core Update and spam update.
Continued impact of the October 2023 Core Update
This is the second major wave of fluctuations since Google began rolling out its major October 2023 update on October 5. The first spike in volatility occurred around October 10 and lasted for a couple of days.
The core update is one of Google’s extensive regular updates designed to improve search relevance. It can significantly alter search rankings as Google’s systems recalibrate which pages are most relevant to different queries.
The initial release on October 5 triggered major ranking changes, from which we continue to see repercussions. This weekend’s volatility suggests that the major update is still actively rolling out and refining the rankings. Additionally, you can also read an article about Google updates messaging conversation threads with contact photos.
Possible influence of the October 2023 spam update
There is also speculation that this weekend’s volatility may be partly attributed to Google’s October spam update. However, the impact appears to be more strongly related to the core update.
Update spam specifically targets sites that use manipulation techniques to gain higher rankings unfairly. While it’s a major change, spam updates tend to affect a smaller subset of sites compared to broader core updates.
A massive impact on companies is reported
The level of upheaval for businesses is immense, with some sites losing 80% or more of their traffic overnight. My previous post about the October updates has over 650 comments, with business owners sharing heartbreaking stories of how their sites are sinking in the rankings.
Some report that entire businesses built over years collapse as revenues fall to zero. The scale of the disruption is very distressing for many site owners. Additionally, you can also read about: 3 Things You Need to Get Started with SEO
Scrapers and Thin Affiliates who go through original sites
A common complaint is sites that republish other people’s content, known as “scrapers,” overriding original, high-quality sources.
Google has recognized that in some cases, “light affiliates” can outperform an original site if the original is considered low quality. This underlines the need for sites to double down on EAT and expertise within their niche to be recognized as authoritative.
You may be interested in: Google Antitrust Case: Is the Search Giant Too Big to Fail? [Latest Updates]
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Categories: Technology
Source: vtt.edu.vn