The time has come for disruption, adaptation and innovation. Companies are being forced to focus on shifting their technological gears in order to manage customer data and do business much more efficiently. They are challenged to change their initial focus and move quickly to keep up with the changing needs and demands of today’s digital customers.
One way to make this change possible is to take advantage of self-service ETL technology. Self-service ETL data integration solutions enable companies to maneuver through disruption, improve the ease of doing business, and deliver promised value to customers. Let’s find out how.
Self-service ETL data integration is the next big thing in business
ETL data integration is a process of extracting, transforming, and loading data into a data warehouse, where it can be analyzed and used for various purposes.
When using legacy ETL data integration solutions, the responsibility for extracting, transforming, and loading disparate, complex, and bi-directional data falls on IT integrators. IT engineers have to develop and maintain long, custom scripts that keep data flowing. With every change to schemas or APIs, these already sparse IT integrators scramble to update their custom scripts to accommodate them, leading to downtime and high OPEX. In the process, IT data integrators have to write long hours of custom code and implement EDI data mappings to process and transform customer data streams, which is time consuming and error prone. When there is an error in the data mapping process, it becomes difficult for data analysts to make good business decisions, leading to missed opportunities and lost revenue. Also, while IT is busy rolling out data integrations in weeks or months, it can’t address your needs and demands. Customers are forced to wait to connect with company workers, which fills them with frustration and delays the value creation process.
Self-service ETL integration solutions are designed to overcome these obstacles and empower companies to drive value. Let’s dive in to find out more.
Technology like self-service ETL enables companies to manage disruption and overcome the challenges posed by their existing data-driven solutions to thrive and grow. These next-generation solutions allow non-technical business users to run ETL flows while freeing up IT integrators to focus on other priority tasks. Customers can connect and transact with business workers much faster and deliver the value promised to them. Therefore, it is a win-win situation.
For a better understanding, let’s find out three ways self-service ETL data integration enables companies to manage such disruptive times and deliver value to demanding customers sooner.
Photo: Collection
Empower non-technical business users: Self-service ETL data integration solutions enable non-tech-savvy business users to deploy new business connections quickly, securely, and intelligently. Users can rely on features like shared templates, pre-built connectors, dashboards, and AI data mapping to build data connections in minutes instead of months. Recent advances in machine learning, as well as security protocols, allow business users to leverage artificial intelligence to understand and define the semantics of data, and then create data connections based on those data rules. In addition, it takes a single click to retrieve, drill down, and use complex, multidimensional customer data and stream it in real time to execute modern transactions.
Free up IT staff: While non-technical business users implement ETL flows, IT integrators are free to focus on other business projects, especially those that allow companies to mitigate costs. Additionally, the need to hire additional IT integrators to onboard and integrate customer data themselves is eliminated. Therefore, companies can save a lot of money that would otherwise be spent on hiring IT staff. In fact, IT is freed from implementing lengthy custom code and extensive data mapping, and can focus on more strategic tasks.
Deliver lovely CX and increase revenue: Self-service ETL allows non-technical users to create business connections in minutes, so customers don’t have to wait weeks or months to connect with new business customers. Business workers can deliver promised value to customers sooner. This delights customers and encourages them to buy more of the company’s products or services. As a result, companies can quickly build value and generate revenue.
Of course, navigating the impact of disruption is not easy. But companies that reinvent their data-driven technologies, like self-service ETL integration, will be able to connect with customers and increase revenue.
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Categories: Technology
Source: vtt.edu.vn