Whether you run an eCommerce store or a service delivery business, the last thing you want to use to attract customers online is a boring website. It is a surefire way to lose the interest of visitors and discourage them from engaging with your business.
However, having an attractive look and feel for your site’s home page or landing pages can help increase visitor engagement and dwell time, both of which are crucial to driving sales and encouraging referrals.
And if you got it right, images are one of the best things you can use to make a website more attractive to visitors and your target audience. More specifically, adding a textured background image to your website can be a great way to give your web designs a unique, rustic feel.
Whether it’s a subtle checkerboard pattern or a bold, eye-catching image, textured background images can go a long way in drawing attention to your website and making it stand out from the competition.
In this post, we’ll discuss some basics on how to add a textured background image to your entire website, from choosing the right image to creating the perfect coding setup. Keep reading!
Benefits of using a textured background image on a website
So why exactly should you consider adding a background image to your web pages? Well, here are three concrete reasons to consider doing so:
Images add visual interest
Textured background images can add depth and complexity to a website design. Furthermore, they help to create a sense of tactile sensation even in a digital medium, which further helps to make it more captivating and engaging for visitors while increasing the user experience.
To divide negative space
Textured backgrounds can help break up large areas of negative space, a crucial element to consider when creating an inspiring website design. Especially for pages that don’t have a lot of content, background images can make a website feel less empty and sterile.
Enhancement of brand identity
Yes, it’s called “branding” for a reason, and your website is one of your best branding tools in this age and day. Because they attract interest and communicate professionalism, textured backgrounds can be used to reinforce a brand’s overall aesthetic and popularity. They can help differentiate your brand from the rest.
improve readability
Lastly, textured background images can go a long way in boosting your content marketing efforts. They can provide good contrast to the text, making it easy for users and visitors to read, regardless of what device they use to access your site.
Disadvantages of Using Textured Background Images on a Website
A textured image background can certainly be a great addition to a website. However, it should be used in a way that complements the overall design, rather than overwhelm it. For example, images should not be too busy or overwhelming.
Also, using images that are too heavy (in size) could slow down your website load time, which could ultimately affect user experience, dwell time, and conversions while increasing rates. Rebound.
Important tips when adding a textured background image to your entire website
With the potential downsides above in mind, it’s critical to keep several considerations in mind before adding background images to your entire site.
From choosing the right image to image optimization and adjustment, here are some crucial tips you can use to ensure that the textured images you add to your site work for your needs.
choose the correct image
Simply put, not just any image will be a good fit for your site’s page background! When it comes to choosing a textured background image, there are a few things to consider. Some of these include:
Consider choosing an aesthetically appealing image
To serve its ultimate purpose of drawing attention and differentiating your brand, the textured image you choose for your site must be unique and eye-catching, yet subtle enough not to detract from the content of your website. While you’re at it, be sure to choose a high-resolution image that looks sharp and clear on any device.
If you’re not sure where to start, there are many free texture resources online, like TextureHaven or Subtle Patterns. You can also purchase high-quality textures from stock photography websites, such as Shutterstock or Adobe Stock.
Choose a background image that does not make the text difficult to read
Next, the image you choose should not clutter your site or mess up the fonts or make the text difficult to read. For a subtle textured effect, a semi-transparent image is always recommended. While you can always add a white background, a background image with a light color or one that is muted in tone can help ensure that your text stands out more.
More tips for choosing the right background image
With aesthetics and text readability out of the way, you’ll also want to:
- Avoid using images with text, as this can make the content of your web pages difficult to read.
- If your background image needs to include text, you may want to consider using a custom font generator to create text that doesn’t obscure or distort the text on the main web page.
- Avoid using images with busy or intricate patterns that can distract users from the main text.
- Experiment with different background images to make sure you find the most effective one.
Optimizing the use of an image on your website
It goes without saying that not all images can be great images to use as background images on web pages… at least not without some tweaking and tweaking. The image you choose must be properly optimized for use on the web.
Optimization may involve compressing the image to reduce the file size, which will help ensure it loads quickly and looks good on any device. It may also involve using image filters to adjust brightness and contrast, or to cut out unnecessary parts of the image as well.
While premium image optimization tools like Adobe often have more features and promise better results, you can also use an online image optimization tool like TinyPNG or Compressor.io.
These tools are also useful when you need to keep the size of your background image in proportion to the size of the text.
code configuration
Once you have the perfect, optimized textured background image for your site, it’s time to upload it to your website’s file directory and test it out. To ensure that the image appears throughout your website, you will need to add some HTML and CSS to your pages. This is also where the services of a good coder or web designer come in handy!
But if your HTML skills are nearly reliable, here’s what you can do.
First, you’ll need to add the image to your website’s file directory. Then, add the following HTML code to the body of your website’s HTML file:
“
Finally, add the following CSS code to your website’s style sheet:
`body {
background-repeat: repeat;
background size: cover;
background position: center;
}`
With this code in place, the textured background image should appear throughout your website. However, it is important to note that the process or code can also vary depending on several factors, including the web design platform, theme, and
Background image test
Finally, it’s important to test your background image on different devices and browsers to make sure it looks good on all platforms. This could mean taking a screenshot and A/B testing it in a testing tool like Google Optimize.
It could also mean running a survey experiment with two versions of your website, with half of your visitors viewing the original website and the other half viewing the website with the textured background image.
Setting up metrics to track the performance of each version of your website could give you valuable information, such as what you need to do to make the version with the textured background image perform better.
In general, adding a textured background image to your website can be a great way to make your designs stand out. Hopefully, the tips in this post will help you make sure you don’t have a problem setting the perfect textured background image on your website. Good luck!
Read more Author: Vinay A competent marketing professional with 10+ years of experience in content writing, social media management, market research, brand building, and channel-specific marketing campaigns. I can effectively bring the true essence and vision of the brand through the curation of impressive content and the creation of unique engagement-oriented social media strategies. I think outside the box and, when necessary, create a new box. I am confident that with my skills and “learn and apply” attitude, I will fit right in with your team and contribute to larger organizational goals.
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