If you’ve been wondering how to get verified on Instagram, you’ve come to the right place.
Instagram verification is the best form of validation for brands and social media creators. Earning that “blue tick” confirms your authenticity and gives you more control over your online presence by ensuring that only your profile is promoting your business.
Instagram verification is one of those elusive social media status symbols that you can’t buy, making it highly sought after and incredibly valuable. While you can always increase your advertising budget to generate more leads, it’s one of the status symbols you can’t buy on Instagram.
This article will explain how to apply for the blue Instagram badge (that’s the easy part) and offer tips on how to qualify (that’s the tricky part).
Read more: How to reactivate the Instagram account?
What does Instagram verification mean?
When verified, Instagram recognizes your profile as “the authentic presence of the public person, celebrity, or global brand you represent.”
To avoid seeing a fake, unofficial, or fan account, look for Instagram accounts with a blue tick on their timeline. This indicates that the account you are viewing is the official account of that brand or person.
Here’s an illustration of an Instagram profile displaying the blue verified badge:
Verified badges on Instagram help businesses and content providers stand out, projecting credibility and preventing phishing. Furthermore, they help Instagram users to locate the right profile while searching for their preferred personality or business.
However, there are requirements that must be met to be eligible for Instagram verification.
Requirements to request a verified badge on Instagram
On Instagram, anyone can request a verified badge. But when it comes to who actually gets verified, Instagram is infamously selective (and somewhat mysterious). How do you determine if your account is eligible if it is about to become “Notable”?
It’s not guaranteed that you’ll get a blue checkmark on Instagram just because you have one on Twitter or Facebook, for example. According to Instagram, only a small number of prominent personalities, celebrities, and corporations have verified badges on Instagram.
Here are the facts related to eligibility that we do know:
The Community Guidelines and Network Terms of Service are important and must be followed first. In addition, your account must meet each of the following requirements:
Authenticity: Does your account reflect a real person, a legitimate company or a well-known brand? A fan account or meme page cannot earn the badge.
Unusual: With the exception of language-specific profiles, only one account per person or business can be verified by Instagram.
Private Instagram profiles are not eligible for verification.
Complete: Do you have a full bio, profile picture, and at least one post?
Notable: Are you a notable or prominent personality? However, Instagram defines a featured name as one that is “well known” and “frequently searched for.” This is where things get arbitrary.
If you feel confident that you meet these standards, or if you just want to take a chance, it’s time to verify your Instagram account.
How to get verified on Instagram?
- After signing in to your Instagram account, select Settings from the menu in the upper right corner of the screen.
- Click on “Account” under Settings.
- Then choose “Request Verification”.
- Just fill in the necessary fields, press submit and the evaluation process will begin.
According to Instagram, their notifications page will provide a response when they’ve reviewed your request. Instagram makes it pretty clear that they will never email you, ask you for money, or contact you in any other way because of the problems scammers have had in the past and continue to have.
In a couple of days or a week, you will receive a direct yes or no (others say it can take up to 30 days). The comment and justification are not present.
So be careful to pay attention to your Instagram notifications, but keep in mind that you may not get a response right away.
If your request is denied, you can submit another request using the same procedure in 30 days or any time you meet Instagram’s verification requirements.
Note: Instagram will never ask you to pay for verification and will never send you an email with a verification request, so if you are asked to provide money or personal information, be on the lookout for scams.
Top Tips to Get Verified on Instagram in 2023
After knowing how to get a blue check on Instagram, it is also important to know what to do if your verification request is denied. It’s easier to submit a verification request, but the hard part is getting approved or verified. So for your next attempt, you can consider the following pros and cons to ensure every chance of success:
- Don’t try to buy a badge
Let’s start with this one and take it down: the commenter who claims his friend works for Instagram? Please don’t give him cash.
The same applies to any unrelated third-party app or account that advertises “100% refunds.” Also, any random account that sends you a DM with a request to buy your badge should be avoided because they “don’t need it anymore”.
- Increase more authentic followers
Every once in a while it seems like you need an absurdly high number of followers to be confirmed, but we don’t have the stats to back this up. Despite the lack of data to back it up, it doesn’t hurt to give it a try, right? Or is it possible that correlation does not always imply causation?
In reality, the number of followers is more likely to increase as people or businesses become more well known on and off Instagram.
In order to increase your Instagram followers, you must have a proper promotion strategy. Watch this video to find out more:
- be genuine
Your account must be owned by a real person, an established organization, or a registered business. So if you have a fan account or an inspirational account, you will not get the verified badge. Also, use the real name, either yours or your company’s, select the correct category, and upload an original document with the correct information.
Under Instagram guidelines, they may also delete your account as a result of providing misleading or false information.
- Stay active on your account
Although it may seem obvious, it is doubtful that you will ever verify your account if you do not use Instagram frequently. When determining whether or not to verify your Instagram account, administrators will check for regular activity. Starting the verification process if you are not using the platform has no benefit. The opposite is also true. If you don’t use Instagram often, what good is verification? Your chances of getting the blue Instagram verified badge will increase if you do the following:
- Stock up on good images.
- Take advantage of prospects.
- Involve your audience.
Read more: Building your audience with Instagram stories
- Remove cross-platform links in Bio
Instagram insists that verified accounts can’t have so-called “add me” links to other social media services on their Instagram profiles, which some may see as a pretty petty move (we’d never dare).
Links to your YouTube or Twitter account are obviously not appropriate, but you can include links to your website, landing pages, or other Internet domains.
On the other hand, Instagram expressly encourages you to connect to your Instagram account from your Facebook page to help confirm its legitimacy. If your Facebook profile has a blue checkmark but your Instagram account doesn’t, link them.
- Be newsworthy
If you want Instagram to be verified, you need to be someone who appears on multiple news sources, but how do you do it? You can try being a part of press releases or reaching out to local news organizations and providing some relevant stories.
But remember, ‘Instagram never verifies those who appear in paid or promotional content.’
Make sure you are searched for a lot or known by the general public.
- finish your profile
Full profiles are a feature shared by all verified accounts. They each have a succinct and compelling Instagram bio, powerful profile picture, external link (to their website or a Linktree, with links to numerous sites), and tastefully crafted Story Highlights.
Making a good first impression on behalf of your brand and persuading people to follow you is possible with a strong profile.
- Follow the community guidelines
If your brand is consistent and only posts your unique content that is safe for the public, chances are you are already following the community standards and checking this box for verification.
Instagram can penalize accounts that violate these basic guidelines, regardless of whether you represent a large company or an ordinary person.
- hire an agency
Consider working with an experienced PR or digital agency that has access to Facebook’s media partner support resources if you prefer to hire someone to help you through the process.
Through the industry exclusive site, they will have access and be able to submit requests on your behalf to validate your account, claim usernames and merge accounts.
Last words
Getting verified on Instagram can be a difficult task for those who are not famous but have built their brand. You may have to go through a lot before you finally get that blue mark.
So once you get verified on Instagram, make sure you don’t get taken away for not adhering to the Community Guidelines and Terms of Service. Instagram can remove your badge at any time and can also deactivate your account if you transfer or sell your badge.
I hope that by the end of this guide, all your doubts regarding Instagram verification will be gone.
Happy Instagram!
Read More: Best Ways to Fix Instagram Not Uploading Images in 2023
Frequently Asked Questions (FAQs)
Can an individual person be verified on Instagram?
Answer: One can get verified on Instagram as an individual or as a small business. It must be the only authorized Instagram account used to represent you or your business, and the profile must reflect a real person or real business.
How many followers do I need to get verified on Instagram?
Answer: Instagram does not provide the official number required for verification. According to a study, verification badges were present on accounts with as few as 1,000 followers. Furthermore, it was found that an account is more likely to have a verification badge the more followers it has.
How much does it cost to get Instagram verified?
Answer: The Instagram app offers a free verification app. There are companies you can pay to help you get verified, but that is not recommended.
Do verified accounts receive preferential treatment?
Answer: Instagram is clear that verified accounts (just like business accounts) do not receive preferential treatment when using the platform. In other words, if verified accounts do, in fact, receive higher engagement rates overall, it’s likely because they consistently post high-quality content that appeals to their target demographic.
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