This grandmother is very inappropriate.
A 96-year-old Iowa woman went viral on TikTok last month for reciting a cheeky “street slogan” for a centuries-old evaporated dairy product.
Holding a can of Carnation Milk, Helen Ernst recited the crude and once-popular jingle for her daughter and, eventually, more than 17 million viewers.
“Carnation Milk, the best in the country. It comes in a can with a red and white band,” Ernst effortlessly sang in a November clip.
“No ts to draw, no hay to throw, just punch two holes in ab-h’s son.”
The video ends with Ernst’s daughter laughing at the provocative “street slogan,” which Ernst remembered from childhood.
Ernst, who has since been affectionately nicknamed Grandma Helen, said she learned singing “before television.” The song’s return to popular parlance through social media allowed others to recall their memories of the long-lost jingle.
“OMG! My dad used to tell me this and I haven’t heard it since he passed away. It made my day!” one viewer wrote.
Helen Ernst went viral last month for reciting a cheeky “street slogan” about Carnation evaporated milk. TikTok/@mamawroe
“My dad passed away last October. He used to sing this jingle when I was a kid. He couldn’t remember all the words. Thank you!” wrote another.
“I’ve been married to my husband for 39 years and he’s the only person I’ve ever heard say that,” one woman said.
The obscene rhyme originated in a slogan-writing contest Carnation organized in 1946, when evaporated milk was hitting grocery store shelves across the country, the company’s brand manager confirmed.
Although the submission did not win the advertising campaign for “obvious reasons,” the company liked it so much that they awarded the writer $1,000, one-fifth of the winning prize and the equivalent of almost $17,000 in today’s dollars.
Dozens of viewers urged the Carnation brand to reintroduce the raunchy song into its marketing and name Grandma Helen as its new spokesperson.
Instead, the company gave Ernst a $5,000 check and a basket of goods, sponsored her family’s Thanksgiving dinner, and took her granddaughter to celebrate the holiday with her now-famous grandmother.
The company has also introduced a slew of Grandma Helen merchandise: hoodies, t-shirts, coffee mugs, tote bags and more depicting the image of Ernst holding the can along with text from the racy, albeit censored, song.
All proceeds from the lot will go toward repairing the damaged sidewalk outside Ernst’s home, the company said.
“We really appreciate him bringing it back to life,” Carnations brand manager Megan said of the jingle.
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Source: vtt.edu.vn