The well-known cookie company Parle-G has unexpectedly changed its logo, replacing it with the photo of a well-known influencer.
The choice was made in response to a viral reel generated by a social media user starring an influencer.
This sudden break from the brand’s long-standing heritage suggests a deliberate shift in Parle-G’s focus to reach a younger, more engaged online audience.
This bold approach is expected to ignite debates about the changing dynamics between established companies and social media influencers, as the internet is a barrage of rumors and opinions.
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- Who has become the new face of Parle-G logo?
- What happened?
- When this happened?
- Where can you see the publication?
- How did the Internet react?
Who has become the new face of Parle-G logo?
See this post on Instagram
The iconic mascot of the famous Parle-G biscuit packaging has been replaced by the face of Instagram sensation Zervaan J. Bunshah.
We want to inform you that it is only temporary before you rush to ask about it.
Parle-G developed the packaging following the widespread success of Zervaan’s Instagram reel.
What happened?
Credit: Instagram
In his video, Zervaan may be jokingly debating a difficult issue.
In the middle of the upbeat Bollywood song “Ey ji Oo ji” from the movie “Ram Lakhan”, he asked, seemingly perplexed: “If you know the owner of Parle-G, do you call him Mr. Parle, Mr. Parle or Parle G?” ?”
Bunshah attracted the attention of Parle G’s official Instagram account, known for his funny Parsi observations and caricatures.
They wrote, “Bunshah ji, you can call us OG.”
Credit: Instagram
Still, it’s not everything! Brand Parle-G, linked to fond childhood memories and nostalgia, welcomed the joke with a witty joke.
Zervaan’s image replaced the well-known photo of a girl on the packaging of the company’s official account. “@bunshah ji what do you say?” they wrote.
When this happened?
Credit: Instagram
Zervaan shared the video just a few days ago and since then it has gone viral all over social media.
Where can you see the publication?
You can see the video on Zervaan’s Instagram account.
See this post on Instagram
How did the Internet react?
The kind gesture also touched online users, many of whom called the content producer lucky.
Credit: Instagram
Credit: Instagram
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Source: vtt.edu.vn