Avant-garde performance artist Marina Abramović has become a “wellness” entrepreneur, selling $125 “immunity drops” made with raw garlic and chili peppers and a $250 “cleanser” that includes white bread, after her “Abramović Institute” plan will collapse.
Abramović became world famous for staring at people at a successful exhibition at the Museum of Modern Art in New York in 2010, based on a career that included provocative nudity, with visitors to part of the exhibition having to get between a naked man and a naked woman.
She was also the focus of bizarre QAnon conspiracy theories that she was involved in a cabal of cannibalistic satanic pedophiles.
But his grand plans for an arts center bearing his name in the Hudson Valley fell through and his foundation received just $7 in 2022, The Post has learned.
Instead, it has launched a range of “longevity” products, which are not approved by the FDA, with the help of an alternative health guru who advocates leeches as therapy and a recipe attributed to a Tibetan monk.
Marina Abramović became world famous for her installation at the Museum of Modern Art in Manhattan, in which she sat in front of gallery visitors and looked at them for hours every day. WireImage Abramović’s “The Artist is Present,” in which she remained motionless for more than 736 hours over three months, was a huge success for the Museum of Modern Art. Getty Images Another part of the 2010 blockbuster was an installation by Abramović that she has used repeatedly: forcing visitors to squeeze between a naked man and woman staring at each other. Tamara Beckwith The artist now sells her range of health products, called “Marina Abramović Longevity Method”, which includes these “immune drops”. In addition to garlic and lemon, other ingredients listed include “wild chili.”
“They provide a path to optimal health and longevity,” Abramović states on his e-commerce site.
Her latest venture, Abramović Longevity Method, is an expensive skincare and wellness line that includes facial lotions, “anti-allergy,” “energy,” and “immunity drops” that retail for up to $580.
On a recently launched British-priced e-commerce site, Abramović said he “developed the Abramović Method to help me and others re-center and focus on what is most important: living long and healthy in the present.”
Abramović told British Vogue this week that she wasn’t selling out and wanted to share the secrets of her appearance, saying: “I don’t lie, I don’t compromise, what you see is what you get and what you get is pure truth. This is ‘credibility.'” ‘”.
Abramović’s Marina Abramović Foundation received almost no money in 2022, and she took a loss on a property she purchased in Hudson that was to be the center of the performance art world. BACKGRID Her business partner is Nonna Brenner, who runs a health clinic on an Austrian lake and says she is a doctor born in Kazakhstan and trained in Germany. Nada van der Laan / Instagram
Abramović went into business with Nonna Brenner, who runs the Health and Prophylaxis Center, an alternative medicine retreat on a lake near Salzburg, Austria.
Brenner says she uses Tibetan medicine, herbs and other holistic approaches, including leeches, to help high-profile clients, including Donna Karan, recharge and adopt healthier lifestyles.
In a video posted on the center’s website, Abramović claims that Brenner helped cure her Lyme disease and high blood pressure using leeches and garlic drops, among other ancient healing techniques, when he first came to see her in 2017. Returns twice a year.
The health products the marketing partners are promoting use ingredients including white bread and white wine in a $252 cleanser/scrub, while the $125 “immunity drops” are made from fresh lemon, raw garlic and pollen. of flowers.
Abramović and Brenner claim that their business project will help people live “long and healthy.” It is not approved by the FDA. Dr. Nonna Brenner / Instagram Another product, a facial lotion that costs $252, uses white bread and white wine as ingredients. Brenner claims the recipes come from a Tibetan monk.
“Anti-allergy” drops, also $125, use licorice root. The full range of drops and lotions is available in a $580 box.
Brenner describes herself as a physician born in Kazakhstan and trained in Germany. She told the Financial Times that she obtained the recipes for the drops and lotions from a Tibetan monk named Dr. Lu Shen.
The performance artist, 77, had attempted to create a museum in the Hudson Valley, as announced by the Marina Abramović Institute for the Preservation of Performance Art in 2007.
It was supposed to be a global center of bold artistic experiments, based in a 17,000-square-foot property in Hudson, New York, that would “change the local economy” in the city like the Sundance Film Festival transformed Park City, Utah and the Guggenheim. Changed Bilbao, Spain.
Marina Abramovic purchased this commercial building on Columbia St. in downtown Hudson in 2007 with big plans to turn it into a sprawling arts center that would put the upstate city on the international cultural map. She sold the building at a loss of $150,000 in 2021. Angel Chevrestt Abramović holding the Bazaar Artist of the Year award at a ceremony in London in November. This week he started selling his own skin care line. ZUMAPRESS.com
In 2007, he paid $950,000 for the property on Hudson’s Columbia St. near Malden Bridge, where he owns a five-bedroom star-shaped cottage, and hired Dutch architect Rem Koolhaus to design a museum, a studios and an event space.
In 2013, he transferred ownership to his nonprofit to begin fundraising in earnest, but when he turned to Kickstarter and other methods to raise the $21 million he needed, his efforts failed.
He raised only $2.2 million despite help from Jay-Z and refused to return the money when he shelved the project. At the time, a spokesperson told The Post that the money had been raised to pay Koolhaus, which will now renovate the building.
Abramović quietly sold the building in September 2021 for $800,000, a loss of $150,000, to Galvan Initiatives, a nonprofit social services organization.
And in 2022, his nonprofit ended the year with zero contributions and $7 in total revenue, according to its latest publicly available tax returns.
Abramović’s country house in Malden Bridge, New York, is shaped like a star, a motif in his work. Bruce Buck/The New York Times/Redux The shape of Abramović’s house is visible from the satellite. Google Earth
Meanwhile, Abramović LLC, the for-profit company that markets his art, received more than $130,000 in money from the federal government’s Paycheck Protection Program to help small businesses pay their employees during the Covid pandemic. in 2020 and 2021.
A spokesperson for the Abramović Foundation said they were focusing more of their efforts on Europe.
In addition to his 2010 exhibition “The Artist is Present,” in which he stood motionless for more than 730 hours in the MoMa atrium over three months, Abramović filmed himself cleaning a skeleton and produced a cookbook that includes a recipe that calls for mix “fresh breast milk with fresh sperm milk.”
She was also the focus of false Q Anon conspiracy theories that she was part of a ring of satanic cannibal pedophiles who preyed on children.
It emerged from leaked Hillary Clinton emails, including one from Abramović inviting the candidate’s campaign manager, John Podesta, to a “spiritual cuisine” dinner hosted by the artist.
She told The Guardian it was a reference to an installation that wrote poems in pig’s blood, adding: “I’m an artist, I’m not a Satanist. “They Googled me and I’m perfect to fit into a conspiracy theory.”
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Source: vtt.edu.vn