Fashion in the Metaverse is the future of digital fashion in the Metaverse. You wake up, yawn, ignore your phone messages, and open the closet door. It’s time to figure out who you want to be today and how you want to do fashion in the metaverse. Your Gucci sweater and Burberry trench coat hang neatly over a row of immaculate Nike sneakers, but today you feel less human and more…like a highly intelligent mollusk. You look at the sweatshirt with eight arms that you bought for the occasion and decide that today you will be an octopus.
The Age of Web3 Fashion in Metaverse
Welcome to fashion in the Metaverse, where your daily routine of expressing your personality will be taken to its most logical, and probably illogical, extreme. The internet has irreversibly changed the way we shop for clothes, and social media has transformed our sense of fashion. However, the arrival of Web3 is about to drastically alter our perception of fashion.
Getting dressed in the near future will not simply consist of putting on a shirt and pants and going out; rather, it will involve selecting the shape (human, animal, object, or other) that might represent you at any given moment, and then adorning that avatar in clothing created by designers free from the constraints of the physical world.
A new wave of tech startups are working to shape the fashion of the future, one fit for the metaverse, and they are being joined by an increasing number of fashion brands in the Metaverse.
Gucci launched a collaboration with the Roblox gaming platform in the spring of 2021; in February 2022, he launched a collection of NFTs and, that same month, he bought a virtual plot in The Sandbox, an Ethereum-based digital world.
First Metaverse Fashion Week in the virtual world
Dolce & Gabbana, on the other hand, earned an impressive 1,885,719 ETH (more than $5.5 million at current exchange rates) from its Collezione Genesi NFTs last September, and headlined the first ever Metaverse Fashion Week on the platform of the virtual world Decentraland in March of this year. .
While Balenciaga launched a new division dedicated to product and experience development for the Metaverse in December, CEO Cédric Charbit predicts the effort will take the maison “to the next level.” Additionally, Louis Vuitton, Burberry, adidas and Ralph Lauren have launched their own projects in recent months. Case in point: Nike announced the acquisition of RTFKT in late 2021, placing the tennis company’s NFT logo alongside those of its major fashion brands in the Metaverse: Nike, Jordan, and Converse.
“When I saw the (Nike) press release, I got goosebumps,” says Brian Trunzo, director of metaverse at blockchain technology company Polygon Studios, which recently announced a partnership with the Fashion Designers Council of United States to help introduce fashion brands to the market. Web3. “You forget that even LeBron isn’t treated as a full subsidiary brand within Nike, so they were implying that RTFKT is bigger than LeBron in a subtle way.” “It validated the space,” he says.
How do you paint the landscape of digital fashion in the Metaverse?
All of these efforts demonstrate that digital fashion in the Metaverse is here to stay, with the industry fully mobilized and engaged, and that, as Trunzo predicts, “the digital apparel market dwarfs the physical apparel market.” Some significant hurdles still need to be cleared before this can happen “in the next decade or two.” The first and most important barrier is getting the general public to understand what digital fashion is and why it is important.
The truth is, many of us already spend most of our time in the metaverse. “Today, you could say that our physical lives are our secondary lives,” says Bobby Kim, co-founder of Los Angeles-based streetwear label The Hundreds. The creator launched a subdivision of NFTs in 2021. Adam Bomb Squad, a platform that allows owners to purchase exclusive releases of physical and digital clothing, sold $8 million in its first week. “To a large extent, our main life exists online.” If that’s the case, Kim argues, how we present ourselves online should be just as important, if not more so, than what we wear on our physical bodies. “Fashion, in the end, is a form of self-expression and identity.” I think we are at a historic crossroads where we will redefine what fashion means. “There’s no body now,” Bobby says.
Fashion will soon evolve beyond a mere outward expression.
In theory, you can take any form you want in the metaverse. It can be amorphous, translucent, or even invisible. In slightly eccentric and metaphysical terms, this means that fashion will soon evolve beyond merely an outward expression of our inner selves and become a more real manifestation of “what is your soul”, as Kim explains. “Some people may identify as a blue square,” she says. “Others are identifiable as telephone poles.” That may sound crazy and silly, and may offend a lot of people, but consider what it means. It is not that these people believe that they are a telephone pole in the physical world; rather, for some reason, like art, this is how they would like to express themselves, because it reflects something about them.” In other words, the avatar you choose in the metaverse serves the same purpose as the clothes you wear in real life: avatars are fashion brands in the Metaverse.
The main obstacle to that abstract vision of infinite possibilities?
Technology does not yet have the capacity to satisfy our limitless imagination. The processing power of a laptop or smartphone is insufficient for the high-definition visual expression most futurists envision – to function seamlessly with a large audience, some of the biggest platforms, such as The Sandbox and Decentraland , continue to use block graphs. that sound like something out of an 80s sci-fi movie. Despite all the hype and investment, most people still find it hard to understand the metaverse. Today, the population is a collection of scenarios—centralized gaming platforms, decentralized open worlds, blockchain, and social media—that compete for your money and attention like a voracious Moroccan bazaar.
That’s where innovators like Charli Cohen, a 32-year-old British designer who has been at the forefront of digital fashion in the Metaverse revolution for nearly a decade, come into play. She began experimenting with augmented reality alongside her physical collection to reach a broader global audience, before collaborating with games like Assassin’s Creed and helping traditional fashion companies like Selfridges transition to Web3. RSTLSS, her new Paris Hilton-backed platform, aims to break down the virtual walls that currently stifle creators and consumers alike.
“We were doing more and more collaborations where we were integrating products into different gaming and social scenarios,” Cohen explains. “It was a very messy and complicated licensing process, and it wasn’t a great customer experience.” The goal of RSTLSS is to remove all that complexity by allowing users to customize wearables (i.e. digital fashion in the Metaverse for their avatars), coin them as NFTs, and then take them to a variety of places in the Metaverse: video games, open worlds. , social media avatars, as well as the ability to purchase a physical version to use in real life. If you want a new Billie Eilish hoodie, you can make a one-time purchase on RSTLSS and then wear it to Fortnite, Decentraland, Twitter, and school.
How will dressing in digital fashion become second nature?
According to Charli, the vast majority of us will see this as a second choice before we know it. “Think of it this way: we’re chatting on Zoom, and no one was chatting here until 2020.” In the case of Web 2.0 social media, for example, early adopters made it normal for everyone without even realizing it. It will be raised. Dressing up in digital clothing will become second nature, something you’ll do constantly, in the same way that social media is strongly tied to identity: choosing a profile photo, organizing your Instagram grid, she notes.
If and when that widespread expansion occurs, the nature of fashion, of identity, will change in a way that has not been seen in centuries. Our nostalgia cycles have accelerated and amplified to the point where Y2K fashion is a stronger trend now than it was 20 years ago. Despite the risks and controversies inherent in Web3 in its current form, it may be the key to driving the digital craze in the Metaverse.
So while some experts believe more money will be spent on digital fashion in the Metaverse in the future, it will almost certainly never fully replace actual clothing. Eventually, we’ll reach a weirder, more fascinating state where the clothes we wear in the metaverse are no longer inspired by their physical counterparts, like having a digital copy of Balenciaga’s pants debut on the runway, but instead start to happen.
What happens next with fashion in the Metaverse?
What if the clothes on your digital avatar, which has wings instead of arms and seven eyes, influence the clothes you wear to work? How will designers translate the freedom of identity and expression of the internet into the moments when we choose to disconnect and interact in person?
As we move further into our cryptocurrency-powered future, fashion, with all its possible frivolities, will only become more essential, weird, expressive, artistic, and powerful. So you get the explanation why fashion in the Metaverse is evolving and it’s the future of digital fashion in the Metaverse.
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