All companies understand the importance of marketing. Unfortunately, when it comes to spending on ads, most small businesses don’t have the financial muscle to compete favorably with larger ones. The good news though is that Instagram marketing does offer some sort of leverage that small businesses can take advantage of.
But how do you capitalize on Instagram marketing to increase the reach of your small business? Here’s a step-by-step guide to marketing your small business on Instagram.
Focus on your target audience
As a small business owner, you need to keep in mind that your Instagram marketing is not meant for everyone. To get the most out of your marketing, you need to focus on your target audience, which includes the people you need to please. Your target audience is the people who will buy your product or service. So you need to look for a way to build your Instagram marketing around them.
Optimize your Instagram profile to promote your business
First of all, you must create a particular profile for your business. Do not use your personal page to market your business to avoid a personality clash. Using your personal Instagram profile for your business can be quite confusing for many Instagram users. Unfortunately, such confusion can only deter Instagram users from following you or doing business with you.
Once you’ve created a business profile, you need to write an eye-catching bio that tells your audience what your business can do for them. You only have 150 characters; therefore, you need to get straight to the point.
Also, you must use your business logo as your Instagram profile picture. Alternatively, you can use another image that indicates the service or product of your business. Your contact information, website link, and call-to-action button are other things to add to your Instagram profile.
Make your brand visually aesthetic
You don’t need anyone to remind you how aesthetic Instagram is. Therefore, you need to create a visual aesthetic for your business on the platform. To achieve this, you must create recurring themes for the content you will be uploading. For example, if you run a restaurant, you want to focus on displaying the food you offer to your customers. You may also include images of any customer who consents.
Over time, your audiences will associate your brand with such content. They can even search for you on Instagram whenever they need the products or services you offer. However, you can also experiment with other types of content as long as it is relevant to your brand.
Capture and upload amazing photos and videos
After determining the themes you want to use for your Instagram business page, you need to fill your page with colorful and stunning photos and videos. If you can afford to hire a professional photographer to capture your videos and photos, it will do your business a lot of good. However, if you cannot afford this, you can use a mobile phone to capture exceptional images and videos.
You just need to learn how to edit photos and videos to stand out. In general, Instagram photo editing usually involves adding logos and frames, changing brightness and contrast, and designing infographics. Smartphone editing apps can be helpful here.
Don’t let intense light spoil your photos and always prioritize natural light. Also, when capturing an image, you need to do it from multiple angles.
Always include captivating subtitles
Captions also play an important role in attracting followers to your Instagram page. With the help of a good caption, you can add more meaning to your photo to build trust and empathy. Sometimes you can use a witty or funny caption to drive engagement on your Instagram post.
However, you must have a brand voice to write subtitles. This ensures consistency. Having a brand voice could include using a few particular hashtags, adding emojis, or sticking to a specific writing style.
Use Instagram Live and Story
One of the important steps for small businesses to take for Instagram marketing is to use Instagram Live regularly. Many digital marketers are leveraging Instagram to boost their brands, so you should do the same for your small business as well.
There are several things you can do with Instagram Live. From hosting a Q&A to announcing a new product or service to conducting an interview, Instagram Live can help your small business in a number of ways.
Instagram Story, on the other hand, can be useful for highlighting what your business has been up to. You can also add some aesthetics to your small business while keeping your audience glued to your page.
pay for ads
Instagram ads are known to be effective for any brand that wants to grow their audience and also sell their services or products. Therefore, you need to invest in paid Instagram ads.
Also, feel free to buy followers and likes for your Instagram page. You can contact Instant Famous to buy as many likes and followers as you want to promote your Instagram account. As you get more followers and likes, more people will be interested in following your page.
Find important hashtags and accounts
You need to build your audience on Instagram by finding important hashtags and accounts for each of your posts. Use key hashtags that are not only relevant to your business, but can also drive more people to your Instagram page. Also, you may want to tag key supplier accounts and others which will also bring more people to your page.
Run promotions and raffles
Everyone loves free offers or cheap sales. So, you should use promotions and giveaways to boost your business on Instagram. But you shouldn’t offer your promotions to everyone; they should only be aimed at followers. By doing this, you will encourage a lot of people to follow your Instagram page because they want to enjoy the promotions. Gifts should also be offered to your followers.
By following the steps above, you can use Instagram marketing to help your small business grow.
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Categories: Technology
Source: vtt.edu.vn