The US government’s antitrust case against Google could bring major changes to the world’s dominant search engine. But it is still unclear whether the judge will rule against Google’s alleged monopoly.
Verdict against Google could open new avenues online
If Google loses, the judge can force them to allow more competitors. This could create more options for consumers and businesses when searching for information and services online. Greater competition could lead to higher quality services as rivals challenge Google’s supremacy.
Google’s Huge Search Market Share Hard-Earned Through Innovation
Google gained its dominant position in search through technological innovation and utility. Its search engine quickly provides people with useful information from the billions of web pages it has indexed. Additionally, you can also read about: Microsoft is pressuring the Department of Justice to punish Google for antitrust violations.
Paying for default search status is key to Google’s dominance
Google also pays billions to be the default search engine on popular browsers and smartphones. Users can change this default value, but few do. The government argues that these lucrative deals illegally maintain Google’s monopoly.
Banning payments for defaults can stimulate greater competition
If you are prohibited from paying for defaults, experts believe Google may have to allow the choice of search engines during device setup. This is already happening in Europe, although the majority still choose Google. But more visible options could promote competition.
Microsoft and others could bid for default state without payments
While rivals can also bid on defaults, Microsoft and others can pay for preset search state. Microsoft’s CEO says this may be the only way to change ingrained search habits. If you want you can also read: Satya Nadella, CEO of Microsoft, testifies about competing with Google in antitrust trial
Defaults may persist without payments, leaving Google dominant
But if payments end, default search agreements can continue. People may continue to use Google out of preference or trust in the brand. Google could remain dominant while retaining billions once spent on deals.
Broader Default Bans Could Have Unintended Consequences
A blanket ban on non-payments could affect other companies like Apple. If Google no longer pays them, device prices may rise. Additionally, Google could spend the money from the default deal to further consolidate its dominance elsewhere.
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Categories: Technology
Source: vtt.edu.vn