International Women’s Day is an occasion to remind potential customers about you and your products. Many people buy gifts for the holidays, so they can take advantage of an interesting offer received by email. The main thing is to properly organize an advertising campaign and present it in such a way that it looks attractive to customers. To do this, you can use some Women’s Day email templates from: https://selzy.com/en/blog/international-womens-day-email-campaigns-templates/. But first, decide what products you want to offer customers and who will be your target audience for emails.
How effective is the International Women’s Day mailing list?
Practice shows that up to 90% of all men buy gifts for this holiday. Therefore, an advertising campaign dedicated to March 8 can be very effective. After all, most modern buyers prefer to order things in online stores, so as not to waste time visiting real outlets. Therefore, mailing before the holidays will allow you to achieve several goals at once:
- warm up the target audience;
- increase the level of sales;
- present the audience with specific products and services (which are suitable for the holiday).
The biggest benefit of email marketing for International Women’s Day is the ability to increase customer loyalty. Many are pleased to receive congratulations or a personal discount in honor of the holiday. Due to this, the attitude towards the seller is also improving. At the same time, the probability that the next time the customer will order from the same store increases.
Rules for preparing shipments before March 8
If you’ve already produced a newsletter for International Women’s Day, look back at last year’s results. This step will prevent the mistakes that were made before. You can also choose a specific holiday campaign strategy. For example, for some stores, the CTR option works better. In this case, recipients are invited to click on some elements within the letter (for example, banners or photos). Others prefer the Open Rate strategy. In this case, the emphasis is on the most open cards, because statistics show that these options are the most attractive to potential buyers.
Preparing the address database for the vacation mailing list
Before sending mass promotional emails, it is necessary to clean the recipient database. It is worth removing those who have not opened advertising messages for several months. These people just lower your overall rate and ruin your reputation (because they lower your mailing list engagement rate). Divide all other subscribers into three groups:
- active buyers – these people should be offered an individual discount or other personal bonus;
- last year’s customers – to bring them back to the site, it is worth reminding them of profitable offers for vacations, which they have already used before;
- inactive users: they just subscribed to the mailing list but never made a purchase, so it’s better to entice them with gifts and other bonuses.
The same subscriber should not fall into different categories. Otherwise, it will not be possible to properly organize the mailing list, which will affect the overall results of the campaign.
compose a string of letters
In order to get the attention of customers in advance, you need to send them several letters. In this case, shipping should start a few weeks before the holiday (21 days is best). Then potential customers will have time to choose a specific gift, compare prices and other important actions. Here is an example of a chain letter that can be sent before International Women’s Day.
- February 25 – a reminder of the upcoming holidays and the announcement of seasonal discounts;
- February 27 – sending a gift selection guide with category segmentation (you can make your own CTA button for each category, so it will be easier to collect statistics on the interests of buyers);
- March 1: Sending a list of suitable gifts (based on customer responses to the previous letter);
- March 4 – sending a timer (when the promotion expires) with a detailed description of how to place orders on the site;
- March 7 – an offer to purchase a certificate online (an excellent solution for those who did not have time to order a gift in advance, but want to please their loved ones);
- March 8 – good wishes to customers in honor of International Women’s Day.
When designing lettering, use nice floral themes. Also, try not to repeat the discount offer: try to make the newsletter a set of unique offers.
What content to include in the newsletter
The main rule for compiling a content plan is to take into account the interests of the target audience. Here are some examples that can capture the attention of customers.
- Creative ideas. Offer to use the products featured in your catalog for purposes other than their intended ones. For example, create a fun guide that uses building tools to create the perfect romantic evening.
- Gift collections. Try to list products that are universal and will suit any recipient without trying them. It can be, for example, sunglasses, scarves, bags and the like.
- Results of the test. Ask your employees what they would like to receive as a gift and offer a complete list to customers. There is likely to be something suitable for users on the list.
If you don’t sell products, but offer some kind of service (for example, online training), use a different strategy. Show your recipients how successful your graduates have been and invite them to walk the path to success with your help.
How to create a compelling email subject line
It is proven that the subject of an email directly affects whether the user opens it or not. Therefore, in honor of the holiday, try to create something especially original. Here are some tips to help you do just that.
- Use emoji. Add holiday-related emoticons (but only if this approach suits your corporate style).
- Don’t use too many words. This is important because most customers view email from a mobile phone, which only displays about 30 subject characters.
Important! The theme should be original, but don’t make it too fancy. After all, if the user doesn’t understand your humor or the analogy, they simply won’t open the letter.
Read more Author: Vinay A competent marketing professional with 10+ years of experience in content writing, social media management, market research, brand building, and channel-specific marketing campaigns. I can effectively bring the true essence and vision of the brand through the curation of impressive content and the creation of unique engagement-oriented social media strategies. I think outside the box and, when necessary, create a new box. I am confident that with my skills and “learn and apply” attitude, I will fit right in with your team and contribute to larger organizational goals.
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Source: vtt.edu.vn