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Following Twitter owner Elon Musk’s statement that he had chosen a new leader for the social network and would move to the role of chief technology officer, the Wall Street Journal claimed that NBCUniversal executive Linda Yaccarino is in talks to become the CEO of Twitter.
Musk claimed in a tweet on Thursday, without naming the person, that the company’s next chief executive will start in about six weeks. According to an NBCUniversal spokesperson, Yaccarino was rehearsing for the company’s pitch to advertisers next week. Yaccarino serves as president of global advertising and partnerships at NBCUniversal Media.
Yaccarino left Turner Broadcasting in 2011 and began working for NBCUniversal. He oversaw live events like the Super Bowl and the Olympics on NBCUniversal and helped introduce the ad-supported streaming service Peacock. Yaccarino has also overseen joint ventures with other tech companies, including Snapchat, YouTube and, of course, Twitter.
If Musk chose Yaccarino, his tweet about it came at a bad time for the executive. On Monday, NBCUniversal will give its annual presentation to advertisers at Radio City Music Hall in New York. During the week-long kickoff events, major media companies begin selling ads for the fall TV season.
An ongoing writers’ strike that could cause significant delays to production and television schedules has already threatened this year’s showings. As NBCUniversal continues to push its slate of movies and TV shows on Peacock, it is anticipated that the company’s event will have a strong emphasis on Internet advertising. The firing of Jeff Shell, chief executive of NBCUniversal, a Comcast company, last month as a result of an employee sexual harassment complaint shocked the industry.
Elon Musk announced that he would only be in charge of Twitter for a short period of time to finish the organizational reform that he believed was necessary for the company to succeed when he bought it last October for $44 billion (about Rs. 3, 62,200 crores). While making significant adjustments, Musk lamented having “too much work” and sleeping at Twitter’s San Francisco offices.
When Musk posed the question to his Twitter audience in December, 57.5 percent of them responded in the affirmative. After the relief, the billionaire will continue as CEO.
Tesla and Space Exploration Technologies Corp. CEO Elon Musk has come under fire for abruptly changing Twitter’s rules and ignoring his other companies. In addition, he changed the name of the company that controls Twitter to X Holdings, an organization that could one day control all of his businesses, a concept he has openly discussed. In addition to social media, Musk has stated that he intends to expand Twitter into an “everything app” that would include a financial services component.
The consequences of his ownership, including the exodus of advertisers, will be dealt with by the new CEO. Despite a small increase in daily users since the beginning of 2022, Twitter’s revenue has fallen by 50% since October due to a “massive decline” in advertising, according to Musk in March. Less than 1% of users subscribe to the company’s Twitter Blue subscription service plan, which has been failing. Musk removed thousands of workers, reduced the company’s content monitoring and allowed the reinstatement of accounts that had been suspended for disobeying the rules.
Yaccarino is already friends with Musk. Last month, Yaccarino interviewed him at a large publicity meeting in Miami, and Yaccarino called him a “friend” and “partner” on stage. Twitter and NBCU’s relationship for the Olympics has grown recently.
“I can say that if I were to save the platform from its owner, she would be my first and only choice,” said Lou Paskalis, who helps marketers as director of strategy at Ad Fontes Media. He said this on Twitter. “Still don’t get why she would put herself through @elonmusk though!”
Dylan Byers of Puck News also said in a tweet that two people with knowledge of the situation said Musk planned to make Yaccarino CEO of Twitter.
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Categories: Technology
Source: vtt.edu.vn