How to use LinkedIn for lead generation?

Lead generation remains a major concern for many marketers and entrepreneurs. Considering the competition in the markets, the parts of the economic pie become smaller. Therefore, marketers think of new ways to target their leads and convert them into customers.

The Linkedin lead generation strategy is one approach that marketers have found effective in some niches. Like any social network, it offers excellent opportunities in terms of data collection and message proliferation. However, to get leads on Linkedin, data and targeted ads may not be enough. Marketers need to apply the right communication, offer the right offers, and do it at the right time.

In this post, you’ll learn how to prospect on LinkedIn and whether LinkedIn is the only tool you’d need.

Ways to Get Leads on LinkedIn

First of all, LinkedIn has developed significantly in recent years. It has become not only a place for business networking. Now, marketers, entrepreneurs, brands, and the media use it. Because? With it, they generate leads in different ways.


There are various forms of advertising on Linkedin. They can be in the form of video, images or even messages. How are those beneficial? They work on the targeting principle, and if you have defined your target audience, it can be an excellent option for you.

The reason is that you can target a person based on their skills, profession, and interests. However, before launching a campaign, you will need to customize your profile and the message you are going to propose. In the end, your message and profile content should reflect the goal of your campaign, whether it’s increasing awareness, improving engagement, or driving conversions to your website.

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Producing content on LinkedIn is another way to attract leads and generate sales. Since this social platform is all about professional and business growth, sharing tips or experience can be a way to nurture leads.

In particular, a brand or person can create a group or community where useful content would be shared. Also, groups can be seen as a blog, but for business people asking questions. Answering them would contribute to the nurturing of potential clients and can result in the promotion of b2b services with subsequent sales.


Ultimately, when you can connect with people on LinkedIn, it’s all about building new relationships with people and establishing a warm call. Linkedin allows you to get warm leads instead of cold ones. As? When a potential buyer gets the LinkedIn or InMail message in their inbox, they can at least go and check out your profile. There is a certain trust in social networks in particular. Also, if you personalize the message, there are greater chances of a response.

As a result, business owners and marketers can write directly to their prospects, request a meeting, share a project, or offer a deal. Choosing to use LinkedIn for lead generation is not an easy one. There are limitations, while the answer depends on how attractive and clear your message or profile is. Marketers need to consider some quirks.

How to prospect on Linkedin

Interestingly, prospecting on LinkedIn involves three essential elements. They must define trust, value and commitment.

  • Profile. You should develop your profile to reflect your activity or business. It can represent a brand and its values. Therefore, try to fill in all the fields, starting with the summary, skills and experience blocks.
  • Content. Be sure to post and repost, as well as participate in discussions. One of the tips is to enter different groups and share your experience there. If it’s good enough, people will visit your profile and develop their interest. Providing value to prospects is the main goal here.
  • Communication. Connect with prospects and encourage them to start a discussion. One can start with viewing other profiles and once it is displayed again, feel free to write them. If they saw your profile, they might be interested. For you, it is an occasion to warm up a cold message.
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However, don’t sell all at once; Define the prospect’s need that your business can help them with. After that, set the time for a call to discuss it. Depending on how engaging your message is, it may increase your sales in the end.

LinkedIn Lead Generation Tools

At the same time, LinkedIn offers extensive options in terms of data and targeting. In this sense, you can find new contacts and analyze them as your prospects. It works in several ways.

You can create your own list of business prospects by searching for information yourself. It is a kind of manual analysis. However, there is automation software that can import LinkedIn data into the CRM.

There are LinkedIn lead generation tools like Linked Sales Navigator, Linked Helper, GetProspect, etc. Some of them are scraping media; other email browsers with extensions or universal solutions that are used in email marketing. That way, you can create a new corporate contact list with emails, job titles, or whatever information is available.

At the same time, you can use a lead management database and drill down on specific contacts from there. You can refer to this, for example, The particular database has information about prospects, including a URL to a LinkedIn profile.

Because it is important? The marketer may want to visit you to work out a more specific focus on your email marketing or any other digital marketing campaign.

Bottom line

Linkedin offers different ways to start a lead generation strategy. After reading this post, you know the basics of how to use LinkedIn for lead generation. You can choose to place an ad or collect data and write a cold but specific message. This social network contributes significantly to targeting and segmentation and therefore to the sales funnel.

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