Every company thinks about staying on top and having a far-reaching impact. It means making more money and keeping up with current market demands to give you just the right edge over your competitors. And neglecting the world of the Internet is total ignorance, which will leave you out of this competition.
Nowadays, having a solid online profile is crucial and, with it, effective SEO. An online business cannot survive without the support of a quality SEO campaign and various unique marketing strategies.
That’s where backlinks come into play as they are an integral part of any digital marketing strategy, helping a website rise up the search engine rankings and generate more leads.
What is backlink in real estate?
When one website uses another as an anchor for a link or reference, it is known as a backlink. Additionally, it allows for a higher quality search engine results page (SERP), which ultimately benefits site rankings. Additionally, popular websites are more attractive for backlinks because they are trustworthy and viable.
In essence, link building for real estate business is essential because it helps push the business in a new direction and make it relevant. Therefore, with original and creative content, a real estate website can increase its reliability and get some traffic to its website.
Here’s what a real estate company can do to improve its search engine status:
- Use directories
Listing your real estate business on popular directories can give you many opportunities to attract potential clients. With this, the company can provide relevant information that a customer may consider crucial.
First, start by searching free directories like Yahoo Business, Google My Business, etc. Or you can check state or national real estate directories and connect your business to those listings.
With a simple Google search, you can find several free real estate directories that can give your business some leverage and the opportunity to grow your customer base.
- Local charities or businesses
If a brokerage firm uses the services of another company or supports a charity, those websites will be more than happy to create backlinks. This can be done in the form of interview posts or blog posts. Using the services of another company or donating money to a charity can also help a real estate company get more leads and backlinks.
For example, donate a certain amount to a social cause and ask them to write for your company on your official blog in return. The same goes for the local businesses you support.
- Try guest blogging
Guest blogging can help raise awareness and let people know about your real estate business. It also allows you to create new contacts and better opportunities to increase your target audience.
However, the quality of the content is also important, so place these posts on relevant websites like MyFancyHouse, PropertyPro, etc. Remember, the goal is to engage the audience and not promote sales.
The content of your guest post should be natural and easy for users in any way possible. Not to mention that it must be of an appropriate length so as not to bore the reader. A general goal is a guest post of 800 to 1500 words.
- Become a sponsor
One way to look at your real estate business from a new perspective is by sponsoring your local school or vocational training institute. This will let home buyers realize how much your company cares about the community and strives to make a difference. It requires a little investment, but it’s worth a try!
Award some local scholarships that will get press coverage or highlight your contribution in the local newspaper. Additionally, you can ask any organization that supports scholarships to mention the company name on their website to establish viable internal links.
Another way to increase the reliability of your business is to support local school clubs. Again, this will put your business right in the center of your local community and create some business supporters.
- Design landing pages
Landing pages are where a user is redirected from one website to another. Generally, these pages are a company’s home page or an attractive page where the company is sure to meet the user’s expectations. Using backlinks from popular sites allows you to reach a wide audience, which in turn drives traffic to the target page in question.
Therefore, designing an efficient landing page is essential. It should strike a chord with the user and convince them to stay longer and check out the services that the real estate business offers.
- Backlink with HARO
HARO, or Help a Reporter Out, is one of the most effective digital marketing strategies that will position your real estate business in a prominent place in no time. What’s more, it works perfectly for specialized companies.
All you have to do is sign up for a HARO account and receive free media listings by email every day. Each item in the list will have some queries, and each query will have the name of the journalist, the name of the media outlet, the deadline, and some questions.
When you’ve found a desirable reporter who matches your niche, submit your proposal to introduce your business. If the journalist likes what you have to say, you will get a backlink from a popular media website.
- Write effective testimonials
This is what is called “testimonial link building”. A positive review left on a local business website or by any business partner you have worked with can work in your favor.
For example, if you have used the services of an interior designer for your real estate business, they may request a review or comment to leave on their website.
With some positive words, your real estate business now has an authentic backlink generated on a local business website. This lets Google know your credibility, allowing it to approve those links and put your website at the top of local search.
- Use social networks
Social mentions will make your real estate business viable on the digital frontier. One way to do this is to run some contests on all social media accounts related to your business.
Encourage local users to participate, increasing your credibility and generating more backlinks. You can also give some gifts to increase the volume of social mentions.
Plus, your real estate business will start over with some photography blogs. It is a sort of “virtual tour” of your business through stellar photographs of your properties, which ultimately attracts home buyers to view your business.
To sum up
A real estate company should strive to implement effective internal linking. It means employing the HARO technique, writing testimonials, using unique landing pages, writing quality guest blogs, etc. With the right digital marketing tools and forward thinking, your real estate business can reach new heights in no time!
Read more Author: Freddie George Education
Categories: How to
Source: vtt.edu.vn